Ep 45: Zinnia TV - Driving Value Creation Through a Better Dementia Care Experience
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Ep 45: Zinnia TV - Driving Value Creation Through a Better Dementia Care Experience
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Welcome! Upside/Downside is a podcast about value creation and inspiration for business leaders to grow profits and cash flow. I'm your host, Matt Cooley.
Bill Uniowski, CEO and Co-Founder of Zinnia TV, joins me to discuss the business through a value creation lens and how that drives the ability to help more people as society continues to age. Zinnia's therapeutic TV for people with dementia and their caregivers is designed to reduce agitation and increase connection. This combination benefits the care recipient and caregiver simultaneously, and is the engine driving value for Zinnia.
What were the two key inflection points for Zinnia that set their business on a growth trajectory? What role does data-driven evidence play? How do you manage churn in a business like this? Hint: it's a bit different. What role are AI and personalization going to play in the future for Zinnia? These are just a few of the topics covered in this episode. Listen in and get inspired with us!
Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".