Ep 46: Thinkie Brain Training - Becoming a Brand of Choice Through Smart Value Creation
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Ep 46: Thinkie Brain Training - Becoming a Brand of Choice Through Smart Value Creation
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Welcome! Upside/Downside is a podcast about value creation and inspiration for business leaders to grow profits and cash flow. I'm your host, Matt Cooley.
Acquiring a unique brain training product from one of Japan's keiretsu conglomerates and turning it into a B2C hit requires guts and vision. Nick White and his three colleagues at Thinkie took that leap and he joins me on this episode to share several aspects of their value creation journey.
Thinkie's full throttle push is exciting. Positioning against the 800 lb gorilla market leader, messaging strategies to target segments, what it means to be a science-first company, real-time cash management, and why you may need to argue with yourself when you wear multiple hats in a 4-person company (hilarious!) are just a few of the gems we cover together.
Increase your own neuroplasticity and join us!
Thank you for listening and please visit Upside/Downside podcast and enter your email for my FREE list: "10 places to look for higher profits and cash flow right now!".