A short, sweet but very special (400th) episode this week.

See, I debated putting together a big montage of past show clips, but in the end I decieded to share an intimate moment from behind the scenes at the recent Pet Boarding and Daycare Expo...

You’ll hear two inspiring stories from AJ and Lynnie, staff member and owner of Positively Perfect in Montana, who reflect on how a single conversation from last year sparked a powerful mindset shift around pricing and confidence.

AJ explains how she’s already planning to implement seasonal marketing strategies to simplify upsells and boost sales, while Lynnie shares how recognising her own confidence issues was a huge sticking point - but ultimately became the realisation that turned her business around.

In this episode, you’ll discover:

• Confidence is a Business Strategy – Why mindset isn’t optional if you want to raise prices and grow with purpose.
• Pricing with Purpose – Lynnie’s story shows how you can honour your value without apology.
• Staff That Sell – AJ’s enthusiasm and initiative prove what’s possible with the right team behind you.
• Simplify to Amplify – A simple seasonal upsell menu can boost sales and reduce decision fatigue.
• One Conversation Can Change Everything – How the right challenge, at the right time, can transform your whole approach.

Thanks again to Barkleigh for another top-tier event, and to everyone who took the time to speak to us – we’ll be hearing from them in the coming weeks!

Remember, attending an expo won't transform your business unless you take action, like Lynnie did...

Want help from Dom to help you move forward faster? If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click here to start now

If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now