Ever wondered what actually goes into launching a book that could reshape the way dog
daycares think about enrichment?

What happens when you return from a whirlwind U.S. expo, jump straight into coaching
calls, and then dive headfirst into recording your next audiobook?

And what is it about enrichment that has daycare owners buzzing, levelling up, and leaving
rave reviews within days?

In this episode, I check in from a frosty, Christmas-tinged Town Farm to share the story
behind the launch of Mission Enrich, my newest (and most unusual) pet business book.

Fresh
off the plane from Hershey, still buzzing from back-to-back presentations and an avalanche of
Enrich U sign-ups, I break down why this book is different — and why it's already making
waves with daycares across the UK, US, and the rest of the world.


You'll hear the behind-the-scenes of the launch week at the Hershey expo, the early feedback
flooding in from readers, why writing remains my most important business tool, and why
now is the perfect time for daycare owners to rethink what enrichment really means.

I also
share the opening chapter of the audiobook, plus a special offer for podcast listeners who
want early access to the full audio version.

In this episode, you'll discover:

The Spirit of Canis – The ancient idea at the heart of Mission Enrich and why it
matters for modern dog daycares.

Why This Book Is Different – How a parable can teach deeper lessons than any how-
to manual.

Real Reviews – What early readers are saying about how the story is already
reshaping their teams, dogs, and daycares.

The Power of Writing – Why learning to communicate through story is one of the
most profitable skills a pet business owner can develop.

A Special Launch Bonus – How to get the audiobook version for free — before it's
available anywhere else.

If you've been thinking about implementing enrichment, this episode is a window into the
next evolution of the industry — and the mindset shift that will define the best-run facilities
in 2026 and beyond.

To grab a copy of Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here:
https://pawpal.uk