What can a theme park teach you about building a more profitable, memorable, and sellable pet business?

Why do some companies create loyal fans while others struggle to hold attention?

And how can small experience-driven details dramatically increase client loyalty and lifetime value?

In this episode, I'm deep in preparation mode for IMPACT 2026 and heading back to Orlando, which means Disney is front and centre in my thinking right now. So, I'm sharing some of the biggest marketing and business lessons I've picked up from my visits to Walt Disney World — and how these same ideas can transform the way you attract, wow, and retain clients in your pet business.

I dive into the concept of building anticipation before clients experience your service, why successful businesses are designed to last long after the owner steps back, and how creating special moments for your most loyal clients builds deeper emotional connections and stronger word-of-mouth marketing.

In this episode, you'll discover:

• The "Beyond the Berm" Effect – How building anticipation before clients enter your world increases perceived value and excitement.
• Built to Last Systems – Why sustainable marketing, staffing, and operational systems create long-term profitability and business stability.
• Designing for the Future – How building assets and infrastructure now increases your business value and saleability later.
• Creating Superfans – Why rewarding and recognising your most loyal clients builds deeper relationships and stronger referrals.
• Experience Layers that Drive Loyalty – How small, thoughtful touches create unforgettable client experiences.

Tickets for IMPACT 2026: How to Disnify Your Dog Daycare Business are almost gone, with sales closing soon.

Tickets are still available for IMPACT 2026: How to Disnify Your Dog Daycare Business, happening February 16th–17th in Florida. This event is designed to give you the real-world Fast Pass for your business

To grab your ticket go www.petbusinessmarketing.com/impact2026

Seriously, if you're tired of being busy, burned out, and underpaid… and you're ready to transform your daycare into a premium, experience-heavy, profit-driven powerhouse… then IMPACT 2026 is the event you've been waiting for.

And if you want one of the first 50 tickets — and the $500 savings that comes with them — go to www.petbusinessmarketing.com/impact2026

To grab a copy of my latest book Mission Enrich, click here now

Huge thanks to our sponsors PawPal, who's amazing services you can find more about here: