Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur.

I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs.
Let's dive into strategies to maximize profits in your business!

In this episode of The Profit Talk Show, host Susanne Mariga welcomes the incredible Shea Wheat, a world-class event producer and strategist. Shea is a powerhouse who helps entrepreneurs scale their businesses through high-impact events, from intimate masterclasses to massive conferences.

Together, we tackle a critical topic—how to use events as a powerful tool to rapidly grow business revenue and deepen audience connection. Whether you are a multiple six-figure earner looking to scale or an established leader, this conversation is packed with practical strategies on one-to-many selling, event logistics, and maximizing your lifetime customer value.

What You'll Learn in This Episode:
✅ The Power of One-to-Many Selling – How replacing slow one-on-one calls with live group enrollment can boost efficiency and close high-ticket offers from $10k to $30k from the stage.
✅ Strategic Event Planning – Why you need at least three months of preparation and a clear purpose to align your event format with your business goals.
✅ Maximizing Revenue Through Follow-Up – Why sales rarely close during the event itself and how a structured post-event system can drive millions in additional revenue.
✅ Navigating Venue Logistics – How professional negotiation can save you thousands (up to $15,000) by identifying hidden fees like $150-per-gallon coffee and removing costly contract clauses.
✅ Virtual vs. In-Person Dynamics – Understanding the unmatched emotional connection of face-to-face networking versus the cost-effective but engagement-heavy nature of virtual events.
✅ The Importance of Team Support – How a proactive team manages timing, technical needs, and logistics so the speaker can stay in their "zone of genius."

Memorable Quotes:
💡 "Events drive fast trust and profit growth through emotional, experiential bonds." – Shea Wheat
💡 "Events work as appetizers, sharing key program pieces to open the gap for enrollment." – Shea Wheat
💡 "Business gets to be easy." – Susanne Mariga & Shea Wheat

Resources & Links:
🔹 Connect with Shea Wheat: Visit eventfreegift.com to access the Initial Event Planning Playbook for entrepreneurs.
🔹 Join the Community: Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings. Join here: https://profit-first-mastermind.mykajabi.com/profit-first

If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business.

Mariga Group's website: www.marigagroup.com | Contact us at: (713) 280-7975

DISCLAIMER:
The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.