From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
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From Zero to 13K Contributors: Tamara Omerovic on Mastering User-Generated Content
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Sobre este áudio
In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources.
We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production or looking to enhance trust with your audience, this episode delivers a practical roadmap for making user-generated content work for you.
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