Episódios

  • 543 - Mike Mentzer: American Odysseus — John Little on the New Book and Defending Mike's Life and Legacy
    Nov 26 2025
    Who is Mike Mentzer, really, and why is he considered so controversial? Prolific Author and High-Intensity Training Expert John Little returns to talk about the new book on Mike Mentzer: American Odysseus — why is it so important to know the truth about Mike Mentzer and everything that happened to him? John goes into Mike's confrontation with Arnold Schwarzenegger, how his views on high-intensity training changed over the years, what type of HIT workouts he may prescribe if he were training clients today, and more. With the surprising amount of misinformation about and pushback against Mike Mentzer today, you'll want to tune in to this episode to learn why all of this is really going on. ━━━━━━━━━━━━ Want help scaling your strength training business? Book a free strategy call here ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 11 minutos
  • 542 - How To Become a Great HIT Personal Trainer Who Naturally Attracts Clients (with Sara Rufener)
    Nov 19 2025
    What is it that makes a trainer so magnetic that clients just keep coming back for more, and how can you develop those qualities? In this episode, Bend Strength Lab Founder Sara Rufener shares how she developed her way of training clients that keeps them coming back for more… naturally. We talk about why being a great trainer means more than just giving a great workout, how to mentally prepare for a week of training, the differences between how men and women approach workouts, and how you can create a client experience that feels great for the people you train. If you want to stop struggling to keep your studio busy with happy clients who see real results, then tune in to this one to see how Sara's wins can help you do the same. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 14 minutos
  • Your One Wish?
    Nov 13 2025
    I've helped 41 strength training business owners add between $12,000 and $58,480 per month. If I were to coach you, what would you want me to help you with? You get one wish. I will help you achieve it. What would it be? If I could help you achieve one result, what would you want my help with? Email me to lawrence@highintensitybusiness.com Or direct message me inside my free HIB community - join here Thank you for your time! Lawrence
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    1 minuto
  • 541 - Build A $40K-A-Month HIT Fitness Business on Strength Training for Athletes, Seniors, and Special Needs Children (with Kevin Quinn)
    Nov 12 2025
    Can you really turn your passion for strength training and helping people into a $40,000-a-month business?

    Here's somebody who's already done it: Quinn's Gym Founder Kevin Quinn joins us to talk about how he did that.

    It wasn't all smooth sailing, though, because he did run through some challenges that almost derailed his fitness journey, but he did some things you might want to know about so you can avoid the same pitfalls and grow your business faster without burning out and losing your passion.

    How can your style of strength training help different people like athletes, older clients, or even special needs children? How can you approach client instruction in those very specific situations? How would you even get started, and how can you make sure you become successful? Plus, Kevin talks about some important things you should never forget if you're a personal trainer.

    Kevin's passion just jumps out of this episode, and I really think you'll appreciate the value of what you as a strength trainer can do for your clients — make sure you check this one out. ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 3 minutos
  • 540 - How To Design Good HIT Workouts For Athletes and Older Trainees (with Matt Brzycki)
    Nov 5 2025
    How can you or your clients keep getting stronger over time and still strength train progressively, even as we all inevitably get older?

    HIT Expert Matt Brzycki is Princeton University's Assistant Director of Campus Recreation and Fitness, and he joins the podcast to talk about high-intensity training for athletes and how you can continue making progress even as you age.

    We talk about designing workout programs and maximizing recovery for athletes and older trainees, why some people might do higher-volume HIT, why there seems to be a pushback against evidence-based training, and so much more. If you want to know what it's like to be a life-long HIT trainer and be able to keep making strength training progress for the rest of your life, Matt's episode is a great one to tune into! ━━━━━━━━━━━━ Get a free course to grow your strength training business here ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 34 minutos
  • 539 - How To Design Great HIT Workouts Like A Legend (Featuring Ryan Hall)
    Oct 29 2025
    What does it take to build a thriving HIT business that stands the test of time? Exercise Science LLC Founder Ryan Hall is an Award-Winning Strength Trainer, Master SuperSlow Trainer, and Body by Science Contributing writer. Ryan returns to the podcast to talk about the vital lessons he's learned over his amazing career as a HIT trainer and strength studio owner, including how to build a successful fitness business without burning out, how to use social events to attract clients, and what you actually have to do to be treated like a rockstar every time you walk into your studio. Plus, we go into how to design workouts and maximize recovery for your clients, Mike Mentzer's favorite exercise, and how you can build a business with a long wait list without focusing too much on lead generation or spending a lot on advertising.

    If you want to know what a sustainable HIT business built by a legend looks like, don't miss this episode!

    ━━━━━━━━━━━━ Join the FREE HIB community here with a weekly Q&A with Lawrence ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 30 minutos
  • What's Happening At The Strength Forum in 2025? (Featuring Luke Carlson)
    Oct 26 2025
    The Strength Forum is one of the most anticipated events of the year for anyone in high-intensity training — what do you need to know about it, and how can you attend? Discover Strength CEO Luke Carlson returns to talk about the upcoming event this November that gives you incredible opportunities to network with other HIT entrepreneurs, connect with HIT legends and experts, get the latest in exercise science, and find the fuel you need to keep growing your own HIT business! This is an event you shouldn't miss if you have the opportunity to attend, so tune in to find out how you can get there (as well as get a discount on your accommodation). ━━━━━━━━━━━━ Join the FREE HIB community here ━━━━━━━━━━━━ Join More HIT Experts in the HIB PRO Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    26 minutos
  • 538 - How To Build A HIT Strength Studio Empire With No Ads and No Burnout (with Andrei Yakovenko)
    Oct 22 2025
    Do you dream of scaling your strength studio without burning out or spending big on ads and marketing?

    In this episode, New Element Training Founder Andrei Yakovenko returns to share his journey into high-intensity training and how it sparked big changes for him, including how he scaled from one to three strength studios (and counting!).
    He goes into what sets the top personal trainers apart, why he still leads intro workouts himself, how sharing your own story can win over new clients, and why he wrote his latest book.

    If you're worried about burning out or becoming overwhelmed in your HIT business, then tune in to this one! ━━━━━━━━━━━━ Get a free course to start & grow your own personal training business ━━━━━━━━━━━━ Get NEW Precision-Engineered MedX Machines here ━━━━━━━━━━━━ Join HIT Experts in the HIB Community here ━━━━━━━━━━━━ For the complete show notes, links, and resources, click here
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    1 hora e 3 minutos