How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
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How Aston Martin Used James Bond to Escape Bankruptcy and Build a $100M Marketing Strategy
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We're breaking down how Aston Martin pulled off saving their company and created a $100m marketing strategy that is still the backbone of their marketing.
And as importantly, we give you the marketing playbook where you can use the exact same strategy—even if you're not selling six-figure sports cars.
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