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How I Built This with Guy Raz

How I Built This with Guy Raz

De: Guy Raz | Wondery
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Guy Raz interviews the world’s best-known entrepreneurs to learn how they built their iconic brands. In each episode, founders reveal deep, intimate moments of doubt and failure, and share insights on their eventual success. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes release on Mondays and Thursdays. Listen to How I Built This on the Wondery App or wherever you listen to your podcasts. You can listen early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/how-i-built-this now.

Get your How I Built This merch at WonderyShop.com/HowIBuiltThis.

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Episódios
  • Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.

    Faherty Brand: Alex and Mike Faherty. How Jersey Shore + Manhattan Chic grew to 80 stores.
    Oct 13 2025

    When identical twins Mike and Alex Faherty launched their clothing brand, they made a daring move– launching wholesale, retail, and online, pretty much at the same time. Investors said it was outdated, maybe even doomed.

    But that contrarian bet helped grow Faherty into a hugely popular brand, built on family, ingenuity, and obsession with detail.

    The two brothers spent 12 years preparing for launch—Mike at Ralph Lauren learning the craft of fashion, Alex in finance learning the mechanics of business. In the early days they traveled the country in a beach house on wheels, pulling over on the PCH to sell bathing suits and board shorts. Mike’s designs—surf culture meets big-city chic—took hold online, in department stores, and even swanky boutiques in Japan, giving Faherty the momentum it needed to eventually grew to $250 million in sales.

    What You’ll Learn:

    • Why the “all channels” strategy (wholesale + retail + online) can actually be a competitive advantage.
    • The power of 12 years of preparation prior to launch.
    • How to leverage factory relationships and suppliers as true partners.
    • Why old-school, in-person sales can be a killer marketing tool
    • How family, trust, and resilience became a core advantage of the Faherty brand.


    Timestamps:

    (05:41) Mike discovers Bergdorf’s, cashmere, and fashion inspiration as a teenager in NYC

    (08:19) Mike gets grief from his basketball teammates for studying fashion at Wash U

    (13:38) Mike lands a job at Ralph Lauren to learn fashion from the inside

    (21:28) The moment Alex’s mentor tells him that starting a clothing brand is “the dumbest idea I’ve ever heard”

    (31:41) The brothers launch Faherty online from a borrowed apartment in Puerto Rico

    (35:00) Roaming the country in a mobile beach house that doubles as their first store

    (41:34) Early wins with specialty shops

    (59:14) The brand nearly runs out of money and gets rescued by a man from Nantucket

    (1:07:14) A Covid-era gamble that pays off in massive growth

    (1:15:04) How the identical-twin bond became a superpower for the brand


    Follow How I Built This:

    Instagram → @howibuiltthis

    X → @HowIBuiltThis

    Facebook → How I Built This


    Follow Guy Raz:

    Instagram → @guy.raz

    Youtube → guy_raz

    X → @guyraz

    Substack → guyraz.substack.com

    Website → guyraz.com

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 hora e 13 minutos
  • Advice Line with Michael Dubin of Dollar Shave Club

    Advice Line with Michael Dubin of Dollar Shave Club
    Oct 9 2025

    Dollar Shave Club founder Michael Dubin joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Michael shares his latest career pivot into the screenwriting world.

    First, Benita from New Jersey asks how to create a “guerilla-style” marketing campaign to introduce customers to her specialty Syrian Cheese. Then, Brandon from California wonders how he can encourage his mobile mini golf employees to become more emotionally invested in his business. And finally, Bria from Kansas wants to know the best way to scale her custom wildland firefighter uniforms.

    Thank you to the founders of Kasbo’s Middle Eastern Kitchen, Parrs Mobile Mini Golf, and Incidental Wildland for being a part of our show.

    If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.

    And be sure to listen to Dollar Shave Club’s founding story as told by Michael on the show in 2018.

    This episode was produced by Noor Gill with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.

    You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com and on Substack.

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    54 minutos
  • Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand

    Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand
    Oct 6 2025
    What if the best startup isn’t sexy at all? In 2013, Vijen Patel left private equity to pursue “the least-worst idea”: dry cleaning. No patents. No app wizardry. Just laundry lockers in high-rises, ruthless unit economics, and a $1.99-a-shirt price that was seared into America’s brain.From bootstrapping routes at 5 a.m. to breaking even in 6 weeks, Vijen and co-founder Drew McKenna scaled Pressbox to hundreds of locations, stared down well-funded competitors, and ultimately sold to Procter & Gamble, where Pressbox became Tide Cleaners (now ~1,200 locations). After the exit, Vijen launched The 81 Collection, a VC fund backing “boring” businesses that quietly power the economy.This episode is a masterclass in building profit first, creating user behavior (not changing it), and protecting customer retention like your life depends on it.What you’ll learn:How the “least-worst idea” found product-market fitHow sidestepping rent + labor can flip margins from 15% to ~40%The efficiency insight that beat “Uber-for-X” rivalsThe new-residence edge: creating customer habits with a welcome-kitWhy Pressbox had to set crazy-high retention goals (98%!)How to keep competitors close—and turn a Goliath into your buyerThe post-exit premise: “boring” businesses are engines of the middle classTimestamps:Choosing dry cleaning with a private equity lens: don’t do it for passion–focus on practicality — 00:09:30The SMS “app”: low tech, high convenience — 00:14:14Unit economics breakthrough: lockers (26 transactions per hr) versus scheduled pickup (4-6) — 00:18:55The $1.99 insight: a price everyone expected — 00:24:58How getting into Chicago’s top high-rise was a game-changer — 00:31:11Margins that work: if you’re a high-rise “amenity,” you don’t pay rent — 00:33:08Competing with Washio: convenience wins — 00:39:07Vertical integration: building the plant, staffing via Spanish newspapers — 00:41:48P&G looms: head-to-head, then the acquisition dance — 00:51:25Burnout, trade-offs, and life after exit: launching a VC fund that specializes in boring businesses — 01:03:28This episode was produced by Alex Cheng with music composed by Ramtin Arablouei. It was edited by Neva Grant with research help from Olivia Rockeman. Our engineers were Patrick Murray and Maggie Luthar.Follow How I Built This:Instagram → @howibuiltthisX → @HowIBuiltThisFacebook → How I Built ThisFollow Guy Raz:Instagram → @guy.razYoutube → guy_razX → @guyrazSubstack → guyraz.substack.comWebsite → guyraz.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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    1 hora e 6 minutos
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