How We Made a Personal Injury Law Firm $55.2M with Oli Liboy Podcast Por capa

How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

How We Made a Personal Injury Law Firm $55.2M with Oli Liboy

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 Relying solely on Google ads to drive leads is risky. Our team can help you balance Meta and Google ads to lower costs and boost conversions. Partner with our marketing experts today: https://www.tiereleven.com/apply Tier 11’s Oli Liboy joins me to explore the multi-channel strategy that earned a personal injury law firm $55.2M in revenue. We discuss how Google’s shift from a traffic machine to an intent machine has changed the game for high-stakes industries. Oli shares how Meta ads, combined with Google’s intent-driven platform, work together to generate both awareness and high-quality leads even in the most competitive markets.If you’re a lawyer or marketer in this space, or just interested in the future of digital marketing, this episode is packed with valuable insights. We’ll break down strategies for scaling your paid ads without blowing your budget, optimizing your Google campaigns for intent, and creating brand awareness through Meta.In This Episode:- Oli's background and experience- The danger of relying only on Google Ads- Google Ads transformation into an "intent machine"- Balancing Meta and Google ads strategies- Why generating awareness on Meta is critical for conversions on Google - Using Google and Meta ads for personal injury cases- The importance of tracking and CRM setup- Optimal scenario for combining Meta and Google- How Google local services ads (LSAs) work- Qualifying Google ad clicks- Optimizing the Meta and Google mix for a law firm- The real results of the personal injury case studyMentioned in the Episode:Part 1 of How We Made a Personal Injury Law Firm $55.2M: https://www.youtube.com/watch?v=x_SiPLJYzkI Part 2 of How We Made a Personal Injury Law Firm $55.2M:https://www.youtube.com/watch?v=nWrUeotDYzs Previous Episodes On The Personal Injury Law Case Study: https://perpetualtraffic.com/?s=personal+injury+law Watch the Episode on YouTube: https://www.youtube.com/@perpetual_traffic Listen to This Episode on Your Favorite Podcast Channel:Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify:https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1We Appreciate Your Support!Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oli Liboy:LinkedIn: https://www.linkedin.com/in/oli-liboy Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:Instagram - https://www.instagram.com/laurenepetrullo/LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/ Mentioned in this episode:Head to www.perpetualtraffic.com to apply to be a sponsor of this showWe’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com We’re opening up sponsorship spots for Q1 and Q2! Apply now by visiting www.perpetualtraffic.com https://www.NEXTInsurance.com/perpetual
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