When change hits, teams often rush to message before they’ve earned the right to be heard. Dr. Jennie Victoriano's says slow down, build trust, then speak.

What you’ll learn:

• Why trust is non-negotiable for transformational leadership and marketing
• How transparency, empathy, and character drive brand loyalty in times of change
• What it means to “serve, not sell” when the market is uncertain

In this episode of Straight to Voicemail, Amanda Smith calls Dr. Jennie Victoriano, Director of Professional Development at Commitment2Change, to explore how trust becomes the real driver of transformation inside your org and out in the market.

Jump to the conversation:

(00:00) Why Amanda wanted to hear from Dr. Jennie Victoriano

(00:42) Dr. Jennie Victoriano explains how trust transforms both teams and messaging

(03:20) Why leading with message before trust fails

(06:05) How brands and teams build credibility

(08:15) What trust looks like in your next campaign or leadership move

(10:30) Empathy, transparency, and what consumers really want

(12:00) Dr. Jennie Victoriano's reminder that character is always revealed

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.