How do you rebuild trust when your brand story changes? | Josh Privett, Communications Strategist and Principal Copywriter, Mantra
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How do you rebuild trust when your brand story changes? | Josh Privett, Communications Strategist and Principal Copywriter, Mantra
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When your company outgrows its original narrative, how do you shift the story without losing your audience?
In this episode of Straight to Voicemail, Rachel Elsts Downey taps Josh Privett, Communications Strategist and Principal Copywriter at Mantra. Josh discusses what it really takes to evolve your message and earn trust in the process.
You’ll learn:
- Why clarity beats cleverness when it comes to brand trust
- How to know when it’s time to shift your story, and what happens when you wait too long
- A real-world case study of turning fear into record-breaking growth
Jump into the conversation:
(00:00) Why brand stories blur and how truth cuts through the noise
(00:57) Rebuilding trust by narrowing your message
(02:20) How a PT clinic won by owning their unique voice
(04:11) From “fix pain” to “better you” and a 77% growth spike
(05:21) Trusting your message is a business move
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.