How to Build and Scale Your Marketing Team – with Lindsay Tjepkema
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How to Build and Scale Your Marketing Team – with Lindsay Tjepkema
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Sobre este áudio
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively.
In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table.
Lindsay is also the founder of Casted, the first podcast and video marketing platform for B2B brands, with clients like IBM, Salesforce, and HubSpot. Additionally, through her consultancy Human Brands Win, she advises founders and thought leaders on crafting marketing strategies that drive meaningful growth.
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Thanks to Lindsay for joining us and providing valuable insights into hiring a marketer and scaling operations. Next week, we explore how to get the best out of fractional marketing talent with Margaret Kelsey.
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