Trust isn’t built on quick fixes, it’s earned through clear plans and flawless execution.

In this episode of Straight to Voicemail, Rachel Elsts Downey connects with Melissa Bryant, Founder of 6 Degrees West. With years of experience in rev ops and go-to-market execution, Melissa specializes in guiding companies through complex product launches, pivots, and operational challenges. Her unique approach focuses on delivering clarity and confidence, ensuring that trust is at the heart of every client relationship.

You’ll learn:Why trust is not about quick fixes but clear, actionable plans.How Melissa uses data-driven strategies and AI to align sales, marketing, and operations into a cohesive force.How to eliminate friction in client relationships to scale faster and smarter.

Jump into the conversation:
(0:00) Melissa Bryant’s secret to earning client trust from day one
(00:46) The power of a clear roadmap in building trust
(01:27) Why the first two weeks of client engagement are crucial
(02:52) Aligning teams to create trust across departments
(03:58) Leveraging AI and automation to scale faster and smarter
(04:47) Melissa’s key takeaways on trust and client partnerships

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.