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Podcast Overview: In this conversation, Oskar Eichler talks about juggling his roles as a touring artist with Don’t Blink and his work in music tech at Songstats and 1001 Tracklists. He explains how his businesses helped fund his artist career, why multiple income streams are essential today, and how focusing on storytelling helped DONT BLINK have a breakthrough year. Eichler also breaks down festival realities, the need for virality, and how Songstats has evolved into a one-stop tool for artists with features like Radio Stats and label recommendations. His core message is that artists must promote more than they create and build a story that makes listeners care.

Who is Oskar Eichler: Oskar Eichler is a touring DJ and producer behind the project DONT BLINK and a leading figure in music tech. Starting his career early by uploading DJ mixes that gained over a million subscribers, he went on to build multiple successful companies including Arcane, 1001Tracklists, and Songstats. His work has shaped the electronic music industry by giving artists and labels powerful tools to track data, grow their careers, and monetize their music. As DONT BLINK, Oskar continues releasing top-charting Tech House records and remains recognized as one of the scene’s most influential rising artists, all while leading a global team across his ventures.

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