The brands people remember rarely play it safe, and in industries where most companies follow the same path, success often comes from doing something different. So, what’s the most effective way to grow your brand?

In this episode of Straight to Voicemail, Amanda Smith hears from Ryan Shapiro and Rachel McDougall, President and Founder of peomg, to discuss the strategy that fueled their growth and how prioritizing authenticity has become their competitive advantage.

You’ll learn:

• How breaking industry norms can drive brand growth
• Why audience value real, human brands over synthetic marketing
• How authenticity helps B2B brands standout in a saturated market

Jump into the conversation:

(00:00) Setting the stage for meaningful innovation

(00:27) Meet the guests: The minds behind the conversation

(00:48) Why going against the industry playbook works
(01:17) Choosing authenticity over synthetic branding

(01:33) Inside peomg’s holiday campaign

(01:58) Key takeaways and final insights

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore our big little wins newsletter for more B2B content strategy insights. https://shareyourgenius.com/blog/

Follow Amanda Smith on LinkedIn
https://www.linkedin.com/in/amanda-alexander-smith/

Follow Ryan Shapiro and Rachel McDougall on LinkedIn

https://www.linkedin.com/in/ryanshapiro/

https://www.linkedin.com/in/rachelmcdougall1/

peomg https://www.linkedin.com/company/peomg/