Is Your Mission Real or Just Branding? How to Tell (and What to Do About It)
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Is Your Mission Real or Just Branding? How to Tell (and What to Do About It)
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Sobre este áudio
What happens when your mission statement no longer fits the company you're building? For Chase Warrington, Head of Operations at Doist, that question wasn’t rhetorical—it was a radical prompt that reshaped their culture. In this candid, live conversation recorded from the lawn of a remote work conference in Austin, Chase and David Rice unpack how purpose gets defined, tested, and redefined in remote-first companies—and why so many organizations still get it wrong.
We dig into why aligning your purpose with actual customer needs isn’t just a branding exercise—it’s a cultural imperative. Chase shares how Doist uses radical candor, documented values, and consistent reinforcement to build a culture where purpose isn't wallpaper. It’s a mirror. Whether you’re trying to refresh your mission statement or just make it mean something again, this episode offers a grounded look at how to move from performance to authenticity.
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