Episódios

  • The Delusional Confidence That Built a MULTIMILLION Dollar Activewear Brand

    The Delusional Confidence That Built a MULTIMILLION Dollar Activewear Brand
    Feb 3 2026
    In this episode, I sit down with Stefana Avera, founder of Liaison the Label, to talk about building a multimillion-dollar activewear brand from scratch—with zero experience in fashion or manufacturing. Stefana shares the raw, unfiltered journey of bartending to afford $80 product samples, crying over failed prototypes 3 years into development, and the delusional confidence it took to keep going when no one believed in her vision. This isn't a story of overnight success. It's about slow, steady growth, building community before going viral, and trusting your gut even when you don't know the "equation." If you're thinking about starting a brand or just need a reminder that you don't need a perfect background to build something incredible, this episode is for you. Shop Liasion the Label: https://www.liaisonlabel.com/ Follow Stefana: https://www.instagram.com/stefana.avara/ TIMESTAMPS: 0:00 - Intro: Meet Stefana & Liaison the Label 3:40 - How Stefana Started in Fitness (2017) 8:20 - The Moment She Decided to Build Liaison 12:00 - Bartending for $80 Product Samples 19:30 - 3 Years of Development & Almost Giving Up 24:30 - Building Community vs. Going Viral 32:00 - The Manufacturing Process (No Experience Required) 45:00 - Delusional Confidence & Founder Intuition EXTENDED SUBSTACK ARTICLE COMING SOON WITH STEFANA, SUBSCRIBE TO NOT MISS IT: https://thegrowthlist.substack.com Get 10% off your first purchase or domain by going to https://squarespace.com/nataliebarbu or use code NATALIEBARBU at checkout. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 minutos
  • Why the Next Billion Dollar Business Will Come From a Creator

    Why the Next Billion Dollar Business Will Come From a Creator
    Jan 21 2026
    Jeff Frommer sold his bootstrapped creative media company for $75 million, and now he's on a mission to change how creators and startups work together. In this episode, we dive deep into why traditional influencer brand deals are dying and how creators can build generational wealth through equity ownership instead of one-off cash payments. Jeff shares the exact framework he used to build Malka from a two-bedroom apartment to a creative powerhouse working with celebrities and top influencers. We discuss why "impossible has many options," the importance of being famous for one thing, and how to turn your influence into actual ownership. If you're a creator tired of trading time for money, or a founder wondering how to activate the people who want you to win, this conversation will change how you think about partnerships, equity, and the future of the creator economy. 0:00 - Introduction: Why Influencer Brand Deals Are Dead 1:35 - The $75M Exit: How Jeff Built & Sold Malka Media 12:00 - Why You Can Only Be Famous for One Thing 20:45 - "Impossible Has Many Options" - Building a Problem-Solving Culture 32:45 - The Loneliness of Solo Founders & Why Co-Founders Matter 40:45 - Introducing Owm: Turning Influence Into Equity 55:00 - Why Creators + Operators = The Next Billion Dollar Brands 1:12:00 - Context Over Content: The Power of Thought Leadership 1:32:15 - How Creators Can Earn Equity (Not Just Cash) 1:57:00 - Building the Robinhood for Private Company Ownership 🔗 Want to learn more about earning equity as a creator? Visit owm.ai or email Jeff directly at jeff@owm.ai 📩 Continue the conversation on my Substack, The Growth List: https://thegrowthlist.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    45 minutos
  • Venture Capital Is Not What It Used to Be 👀 How to STAND OUT As a Founder

    Venture Capital Is Not What It Used to Be 👀 How to STAND OUT As a Founder
    Jan 7 2026
    Venture capital is changing—fast. Erica shares her journey from outsider to fund founder, reveals the new rules for startup success, and explains why building your personal brand is now essential. If you want to stand out, raise money, and win in today’s VC world, this episode is for you. Erica's LinkedIn: https://www.linkedin.com/in/erica-wenger-ms-811b80132/ Park Rangers Capital: https://www.parkrangerscap.com/ Subscribe to my newsletter: https://thegrowthlist.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 minutos
  • How to RESET Your Life for 2026: The Real Goal Setting Playbook 🚀🎯

    How to RESET Your Life for 2026: The Real Goal Setting Playbook 🚀🎯
    Dec 31 2025
    Welcome to Just Grow With It! In this episode, I reveal my honest approach to goal setting for 2026, what’s changed, and how you can finally make your goals happen. 0:00 – Introduction & Resetting for 2026 1:51 – Lessons Learned & Honest Reflections 3:42 – Why Goals Fail & The Need for a Framework 5:33 – Setting Realistic and Inspiring Goals 7:24 – Focusing on What You Can Control 9:15 – Building Habits & Structuring Your Day 11:06 – Monthly Check-Ins & Staying Accountable 12:57 – Conclusion & Final Inspiration Share your 2026 goals in the comments and let’s grow together! Subscribe to my newsletter: https://thegrowthlist.substack.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 minutos
  • Inside Forbes 30 Under 30: The Truth About Making the List

    Inside Forbes 30 Under 30: The Truth About Making the List
    Dec 22 2025
    Ever wondered what it really takes to make the Forbes 30 Under 30 list? In this candid conversation, we sit down with Zoya Hasan, Forbes editor and curator of the iconic list, to uncover the real process, the myths, and the hustle behind the headlines. From her journey as a chemistry major to leading one of the most competitive lists in the world, Soya shares insider stories, the importance of resilience, and why not everything you hear about Forbes 30 Under 30 is true. Whether you’re an aspiring founder, a young professional, or just curious about what goes on behind the scenes, this episode is packed with insights on entrepreneurship, hustle culture, and the power of networking. We also dive into the infamous “under 30 to prison pipeline,” the role of diversity, and what makes a founder truly stand out. 00:00 Intro 02:39 Interview Begins: Zoya's Journey to Forbes 06:39 The Real Forbes 30 Under 30 Selection Process 14:39 Debunking Myths: Can You Pay to Get on the List? 22:39 What Makes a Standout Founder & The Role of Hustle Culture 32:39 Zoya's Advice for Aspiring Founders & Closing Thoughts Follow Zoya: https://www.linkedin.com/in/byzoyahasan/ Thanks to Squarespace for sponsoring todays video. Use code NATALIEBARBU or go to https://squarespace.com/nataliebarbu to get 10% off your domain or first purchase. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    40 minutos
  • 5 Businesses You Should AVOID Starting in 2026 (And Why!)

    5 Businesses You Should AVOID Starting in 2026 (And Why!)
    Dec 3 2025
    Thinking of starting a business in 2026? In this episode, I break down the business models I’d avoid, from influencer marketplaces to novelty AI startups. Learn from my experience, discover what makes a business sustainable, and get tips for success in the new year. Share your thoughts in the comments and don’t forget to subscribe for more founder insights every week! Subscribe to my substack: https://thegrowthlist.substack.com 00:00 - Intro: 2026, Year of the Entrepreneur 01:17 - Why I Wouldn’t Start an Influencer Marketplace 03:45 - The Problem with Targeting Enterprise First 06:52 - Recurring Revenue: Why It’s Essential 08:58 - The Harsh Truth About Social Media Startups 12:00 - Novelty AI Startups: A Cautionary Tale 13:45 - Final Thoughts & Community Q&A Learn more about your ad choices. Visit megaphone.fm/adchoices
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    14 minutos
  • 6 Lessons That SAVED My Business in 18 Minutes 💡📈🚀

    6 Lessons That SAVED My Business in 18 Minutes 💡📈🚀
    Nov 26 2025
    In this episode, I reflect on the monumental lessons learned in 2025 as a founder and creator. Get 10% off your Squarespace purchase using code NATALIEBARBU or go to https://squarespace.com/nataliebarbu From nearly shutting down to hitting $2M ARR, I share the real, raw journey of building Rella, the power of niching down, why customer obsession is more than a buzzword, and how staying small can be your biggest advantage. Plus, I reveal the #1 trait every founder needs to succeed (hint: it’s not what you think). Sign up for my substack: https://thegrowthlist.substack.com/ If you’re ready to grow, learn, and get inspired for the year ahead, hit subscribe and join the community. Share your biggest lessons from this year in the comments! Timestamps and key takeaways below 👇 00:00 – Intro & Year-End Reflections 02:00 – The Turning Point: From Near Shutdown to $2M ARR 04:24 – Lesson 1: Niching Down Saved Us 07:15 – Saying No to Grow 09:07 – Sponsor: Squarespace 10:21 – Lesson 2: Customer Obsession in Action 13:20 – Lesson 3: Small Teams, Big Results 16:00 – Stop Comparing Your Journey 18:30 – The Power of Consistency 20:30 – Final Thoughts & What’s Next Learn more about your ad choices. Visit megaphone.fm/adchoices
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    19 minutos
  • We Spent 2 Years (and $1 Million) Building the Wrong Product! - Here's What We Learned

    We Spent 2 Years (and $1 Million) Building the Wrong Product! - Here's What We Learned
    Nov 19 2025
    What does product-market fit really look like? In this episode, I share the raw, unfiltered story of how we spent two years building the wrong product, the painful lessons we learned, and how we finally found true product-market fit with Rella. You’ll hear about the metrics that fooled us, the pivots that saved us, and the real signals that your product is actually working. If you’re a founder, creator, or just curious about the startup journey, this episode is for you. Timestamps and chapters below! 00:00 – What is Product-Market Fit, Really? 02:34 – The Early Days: Rella 1.0 and False Signals 06:26 – The Slack & Figma Stories: Real Product-Market Fit 10:20 – Vanity Metrics That Fooled Us 14:21 – The Pivot: Rebuilding from Scratch 18:07 – How to Know When to Pivot vs. Persevere 21:00 – Metrics That Actually Matter 23:41 – What to Do After You Find Product-Market Fit 25:38 – Final Thoughts & Where to Find Me Subscribe for more honest founder stories and business growth tips. Subscribe to my Substack: https://thegrowthlist.substack.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 minutos