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This episode was filmed and sponsored by THE LINE LA, Will’s favourite place to stay in LA - for 20% off your stay use code WILLCLARKE at www.thelinehotel.com

Ky William joins me for a proper conversation about where dance music is heading right now.

We get into AI, Splice, why so much music is starting to sound the same, and whether the industry is rewarding imitation over originality. We also talk about the reality of being an artist in 2026, from marketing records and running ads to DJ fees, promoters, community, and why more artists need additional income streams outside of touring.

Ky also opens up about building his label, helping new producers, and why real community still matters more than streams, followers and vanity metrics.

This is a great conversation for any artist, producer, DJ or fan trying to understand where electronic music is going next.

What we cover:

AI in music and whether it helps or hurts creativity

Why so many dance records sound the same

Splice, sample culture and originality

The pressure on promoters, artists and club culture

Why community matters more than ever

Running a label and developing new talent

Music marketing, ads and storytelling

Why artists should build multiple income streams

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