Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

Reference links if you want to dive deeper

• State of eMail Newsletters 2026
  https://www.beehiiv.com/blog/the-state-of-newsletters-2026
• B2B Marketing Budgets
  https://www.demandgenreport.com/industry-news/news-brief/10fold-majority-of-b2b-marketers-plan-to-increase-spend-in-2026/51310/
• Social Marketing Trends
  https://www.marketingbrew.com/stories/2026/01/06/top-social-marketing-trends-2026
• Google's New Ad Category
  https://www.seroundtable.com/google-ads-prediction-markets-ads-40704.html

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....

We break down Graza's marketing playbook and how Graza turned a boring commodity into a must-have kitchen staple with over $100 million in sales in less than five years.

We look at the market problem Graza identified, Graza's packaging insight that broke every category rule, the guerrilla marketing tactics they used to launch with zero ad budget, the psychology behind why it worked, and the exact marketing playbook you can use for your business.

This is a marketing case study.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....

Marketing News for the week ending Jan 2, 2026

New year. New Marketing strategies. And a lot of change ahead because 2026 isn't just another year of incremental marketing improvements, some big marketing shifts are happening.

This is the year Meta is making a big move with their ad platform. Third-party cookies finally die and what that means for marketers. The year social commerce is e-commerce. And this year, a whole new approach to SEO you need to know about.

Here are the seven biggest marketing shifts happening in 2026 and more importantly, how you can take advantage of them for your 2026 marketing strategies.

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

BUSINESS PLAN Podcast
Everything you need to know on how to write a business plan in 11 slides....