Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook.

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This is your Marketing News for the week of March 4 ,2026.

Three marketing stories this week and they all connect.

1. ChatGPT Just Got Its First Ad Tech Partner
2. Google Killed the Excuse for Skipping MMM
3. Meta Changed How Your Ads Get Credit

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

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Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

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PRODUCTIVITY
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Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

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We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in.

We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing.

STUDY CITATIONS:

• Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications.
• Lou, C. & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73.
  
  

Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.

CONNECT WITH US

Claim Your Marketing Edge
A weekly email written by your host Brandon White that gives you an edge in your marketing.
Over 20,100 subscribers and counting

--> https://edge.ck.page/bea5b3fda6

SHOW INFORMATION

MARKETING Podcast Website
https://PodcastOnMarketing.com

OTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK

PRODUCTIVITY
Productivity and peak performance tips in under 5 minutes per episode

https://podcasts.apple.com/us/podcast/productivity/id1694396715

The EDGE
Ranked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power.

https://MyEdgePodacst.com

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Everything you need to know on how to write a business plan in 11 slides....