This is your Marketing News for the week of February 25th, 2026.

Three stories this week and they all connect.

1. HubSpot made a very deliberate acquisition on Monday that every marketer should know about.
2. A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.
3. The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par?

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