Marketing news for the week of Jan 7th 2026. We’re covering four stories this week that all point to the same thing: owned channels are eating rented platforms for breakfast, paid email newsletter subscriptions jumped 138% last year while everyone was freaking out about social media algorithms. Authenticity just became non-negotiable on social media and Google adds a new ad category.

Reference links if you want to dive deeper

• State of eMail Newsletters 2026
  https://www.beehiiv.com/blog/the-state-of-newsletters-2026
• B2B Marketing Budgets
  https://www.demandgenreport.com/industry-news/news-brief/10fold-majority-of-b2b-marketers-plan-to-increase-spend-in-2026/51310/
• Social Marketing Trends
  https://www.marketingbrew.com/stories/2026/01/06/top-social-marketing-trends-2026
• Google's New Ad Category
  https://www.seroundtable.com/google-ads-prediction-markets-ads-40704.html

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