Memorable Marketing: How Neuroscience Shapes Ad Success
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Memorable Marketing: How Neuroscience Shapes Ad Success
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Sobre este áudio
Why do some ads fade into obscurity while others become etched in our minds?
This episode unveils the complex science behind ad recall, revealing how different types of memory—sensory, short-term, and long-term—play distinct roles in how we process and retain advertising content. From the fleeting impressions of sensory memory to the lasting imprints of long-term memory, understand the journey an ad takes through the human brain.
Discover how the Old Spice "The Man Your Man Could Smell Like" campaign, Dove's "Real Beauty Sketches," and Airbnb's "We Accept" have successfully navigated this path, leaving indelible marks in the consumer's memory. Learn about the crucial roles of emotions and repetition in advertising and how these elements can transform an ordinary ad into a memorable brand experience.
This episode is not just a deep dive into the theories of neuromarketing; it's a masterclass in understanding the art and science of creating ads that don’t just catch the eye but resonate deeply and enduringly in the minds of consumers.
Whether you're a marketing professional, a neuroscience enthusiast, or simply curious about the ads that stick with you, this episode offers valuable insights into the power of memorable advertising. professionals and general audiences interested in the intersection of advertising and neuroscience.
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