Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur.
I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs.
Let's dive into strategies to maximize profits in your business!

In this episode of The Profit Talk Show, host Susanne Mariga welcomes Laravetta Lofton, founder of L3 Agency and a master of mission-driven marketing and brand storytelling. Laravetta has built a career helping businesses—from seven-figure startups to nine-figure enterprises—create authentic, impactful brand stories that connect with audiences and drive measurable results.

Together, we tackle a critical topic—how to evolve your marketing strategy, build strong infrastructure, and leverage authentic storytelling to grow your business and make meaningful impact. This conversation is packed with practical insights for entrepreneurs and marketing leaders looking to scale profitably while staying mission-driven.

What You'll Learn in This Episode:
✅ Career Evolution – How Laravetta shifted from journalism to marketing and launched her entrepreneurial journey in March 2000.
✅ Mission-Driven Brand Strategy – How L3 Agency focuses on brands that address human needs, including energy efficiency education reaching marginalized communities.
✅ Marketing Infrastructure Essentials – Why seven to nine figure businesses need professional bios, websites with data capture, newsletters, and consistent content systems before scaling.
✅ Agency as a Partner – How L3 Agency supports long-term client success through strategy sessions, media management, and continuous optimization.
✅ Leadership Philosophy – Defining personal success, persistence, making quick decisions, and "firing fast" to drive sustainable growth.
✅ Engagement Channels – How multi-channel communication, including newsletters, social media, and the podcast Black Businesses Matter, builds authentic connections.

Memorable Quotes:
💡 "Authentic storytelling connects emotionally and builds community—it's more than marketing; it's impact." – Laravetta Lofton
💡 "Seven to nine figure businesses need strong infrastructure before you tell your story." – Laravetta Lofton
💡 "Define your own success, enjoy the journey, and persist—those are your superpowers." – Laravetta Lofton

Resources & Links:
🔹 Connect with Laravetta Lofton and L3 Agency: theL3agency.com
🔹 Subscribe to the newsletter The Unfolding Effect to receive ongoing marketing insights.
🔹 Listen to the podcast Black Businesses Matter for inspiring entrepreneur stories.
🔹 Phone: 312-268-5207 (calls or texts welcome for real human connection)
🔹 Join the Community: Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings: https://profit-first-mastermind.mykajabi.com/profit-first

If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business.

Mariga Group's website: www.marigagroup.com | Contact us at: (713) 280-7975

DISCLAIMER:
The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.