Phil Balagtas 'Making Futures Work: integrating futures thinking for design, innovation, and strategy'
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Phil Balagtas 'Making Futures Work: integrating futures thinking for design, innovation, and strategy'
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Series Four
This episode of 'The New Abnormal' podcast features Phil Balagtas, author of the superb new book 'Making Futures Work'.
Phil is also a former Design Director at McKinsey Design and General Electric (Digital & Aviation) with over 20yrs of experience as a Digital Interaction Designer and Design Leader working across sectors inc aviation, aerospace, airlines, advertising, retail, utilities, and public sector.
He's also a Facilitator, Futurist and Founder of the Design Futures Initiative (a nonprofit based in San Francisco), the Speculative Futures network and PRIMER conference - initiatives dedicated to the education and advancement of Futures Thinking and helping organisations develop business and product strategies for the near and far future through Strategic Foresight and Speculative Design.
In this fascinating conversation, we discuss all of the above. So...enjoy!