Episode Summary:

In this episode of the State of Chiropractic podcast, Bharon Hoag is joined by Dr. Sherry McAllister to discuss an exciting milestone in the chiropractic profession - the launch of Dr. Sherry's groundbreaking book, "Adjusted Reality." The book signifies a pivotal moment in the field of chiropractic, presenting its message in a medium designed to reach and educate the masses like never before, backed by a major global organization, Forbes.

Key Discussion Points:

1. Introduction to "Adjusted Reality":

   • Dr. Sherry shares her journey in creating a book that centers chiropractic as a lifestyle and health choice, not just an alternative healthcare method.
   • The book aims to change how people perceive chiropractic care by shifting the conversation from pain treatment to holistic health empowerment.

2. Challenges and Triumphs:

   • Bharon and Dr. Sherry reflect on the pressures faced during the book's creation, balancing expectations from within and outside the chiropractic community.
   • The rigorous process of aligning with Forbes, emphasizing the importance and credibility of the chiropractic narrative.

3. Core Philosophy:

   • Dr. Sherry elaborates on the conceptual evolution from traditional chiropractic focuses to broader health aspects, introducing the "three Ps" - Perception, Pain, and Poison, as focal points for understanding health and wellness.

4. Impact and Vision:

   • The podcast highlights the strategic distribution strategy for "Adjusted Reality," encouraging chiropractors to purchase in bulk and utilize the book as an educational tool for patients.
   • Emphasis is placed on creating a movement rather than just promoting a book, aiming for widespread awareness and integration of chiropractic care into everyday health dialogues.

5. Action and Involvement:

   • Bharon and Dr. Sherry encourage listeners to buy, share, and review the book to help propel its reach and impact.
   • The importance of social media advocacy and media involvement to bridge gaps between healthcare generations.

Call to Action: Listeners are encouraged to participate in the movement by purchasing "Adjusted Reality," sharing it in their communities, posting on social media, and leaving reviews to amplify the visibility and effectiveness of the chiropractic message.

Closing Remarks: Bharon expresses gratitude to Dr. Sherry for her dedication to advancing chiropractic care and urges listeners to continue spreading the chiropractic story globally, aiming for it to become the top healthcare choice worldwide.

Availability: "Adjusted Reality" is available on Amazon and other major book retailers both digitally and in physical formats.