Public Art, Rebooted: Carmen Zella on the Rise of Digital Urbanism
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Public Art, Rebooted: Carmen Zella on the Rise of Digital Urbanism
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Los Angeles doesn’t do subtle, and neither does Carmen Zella. For over two decades, she’s been yanking art out of the gallery and into the city, mixing it with technology and letting it spill onto LA’s streets.
Carmen leads NOW Art, an agency that fuses art, architecture, technology, and community—sometimes all at once. She also co-founded NXT Art Foundation, the nonprofit arm of NOW Art, with a mission to shake up public spaces and reimagine how we experience the city together. The goal: break art out of the museum and let it breathe in LA’s neighborhoods.
She’s collaborated with artists like Refik Anadol and Nancy Baker Cahill, launched citywide experiments like Luminex and Attune, and found ways to connect artists, neighbors, and city officials who might never have crossed paths. If you’ve ever paused on a sidewalk in LA, caught off guard by a burst of color or light, chances are Carmen had a hand in it.
In our conversation, Carmen talks about what’s shifting in LA’s art scene, what makes public art both a thrill and a grind, and why cities need to stop micromanaging artists.