Time has a way of reshaping what we believe, and sometimes, what we’ve published. In this week’s episode, CEO and co-founder Jason Fried chats with Kimberly Rhodes to explore one particular chapter of REWORK that no longer rings true. Jason reflects on their current stance on having multiple products vs. just one, what company's should consider before they expand, and why knowing your limits still matters.

Key Takeaways

• 00:10 – The change in perspective on multiple products
• 03:15 – The team needed for the company’s expansion
• 05:28 – Recognizing when you’ve taken on too much
• 09:16 – The real value of writing ideas down
• 12:35 – Advice on launching new products while maintaining previous ones

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

For 37signals, flashy ad campaigns and traditional brand promos have never been the way to go. This week, Jason Fried and David Heinemeier Hansson share why traditional marketing methods like billboards, paid social media posts, and keyword ads don’t give them results. They talk about how meaningful marketing comes from genuine support and real connection.

Key Takeaways

• 00:12 – Why marketing ROI looks different for every business
• 10:35 – Spend your marketing budget on companies and people you believe in
• 17:35 – What kinds of marketing actually does work for 37signals
• 28:02 – How AI is making the authentic human connection stand out

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X

Trust is the foundation of any strong company. In this episode of The REWORK Podcast, 37signals co-founder and CTO David Heinemeier Hansson joins host Kimberly Rhodes to explore what it really means to build a high-trust organization. David shares how trust shapes the culture and success of a team, even when working remotely.

Key Takeaways

• 00:23 – Trust starts as the default at 37signals
• 05:19 – Empowering employees with reasonable spending freedom
• 11:46 – Why one person’s mistake shouldn’t lead to restrictive policies
• 15:15 – How to cultivate trust in remote workplaces
• 22:10 – Trust and accountability can and should coexist

Links and Resources

• Record a video question for the podcast
• Books by 37signals
• Sign up for a 30-day free trial at Basecamp.com
• HEY World | HEY
• The REWORK podcast
• The Rework Podcast on YouTube
• The 37signals Dev Blog
• 37signals on YouTube
• @37signals on X