Coming live from the UK Hotelier Roundtable Roadshow - this conversation comes from Whittlebury Park, with our hotel host Bradley Spillman, Senior Digital and Marketing Manager, alongside and a panel of experts. We look into how a family-run estate is using data, design and technology without losing that human, hospitality feel.

Featuring David Ohanjanian from Up Hotel Agency, Sharon Cowler of Netaffinity, Prem Jethwa-Odedra from Biteluxe, Alessandra Leoni from Focus on Hospitality, Scot Turner from Auden Hospitality

What We Explore

- Personalisation & Story: How Whittlebury Park is using small, specific touches and guest data to move beyond generic messaging and create stays that feel remembered, not just recorded.

- Websites & Conversion: Why a clear brief, flexible design and a shorter booking journey turned Whittlebury’s website into both a brand window and a serious revenue driver.

- Tech & Human Balance: How booking engines, WhatsApp, on-site data capture and smarter F&B and spatial design can support direct bookings and guest satisfaction without losing the heart of hospitality.

What stayed with me from this roundtable is how hoteliers challenges are shared, whether running a vast estate or opening a single independent hotel. The tools are there, but the real work is choosing the right ones, aligning owners and teams, and keeping the guest’s reality at the centre. Sometimes - tech is not the answer.

Hoteliers' Voice is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.