Maurice Scott has been on a personal mission to be a face of positive change in the world of rowing. From beginning with zero Instagram followers, to the 2025 launch of Rowfluencers – what he calls the "#1 Rowing Talent & NIL marketing agency in the World" – Maurice has sought to  uplift the sport as a whole. He's dedicated to expanding the reach and impact of rowing through innovative marketing approaches.

 Rowing is the ultimate team sport, but NGOs often overlook the stories of individual athletes. Taking a piece of the playbook from professional sports like Major League Baseball and Formula 1, Rowfluencers seeks to take the power of individual storytelling and amplify it.

From the first wave of Rowfluencers, Dani Hansen also joins the conversation, sharing her unique perspective as the most decorated Paralympic rower, and Hydrow on screen athlete.

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QUICK LOOK

00:00 - Season 7 kickoff! 02:33 - Considering the pro sports sponsorship playbook; recognition in the sport of rowing 06:44 - Welcome and Rowing Week scale of 1-10 10:19 - The Huddle: Maurice, then Dani 13:12 - Hot Seat Q&A 15:05 - Rowing Origin Stories 19:40 - How Maruice and Dani met 22:00 - Dani’s role at Rowfluencers 22:55 - Maurice’s community support as a police officer and as founder of Rowfluencers 27:10 - The snowball effect of sponsorship deals for Maurice 28:33 - Establishing Rowfluencers to give back to other athletes 32:20 -  What’s happening in the rowing world that makes a case for rowers deserving better visibility? 36:56 - How rowing industry influencers are shaping rowing: For Dani, free speed can be found in having fun 42:42 - Key for the first wave of Rowfluencers: proud and passionate 48:04 - Advice for young rowers 49:52 - Steady State Network news and notes

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To see photos of Maurice and Dani,  and get links to their socials plus the people, clubs, and events mentioned in this episode, check out the show notes on our website.

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This episode was made possible in part by RowSource and our Supporters.

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Steady State Podcast is a production of Steady State Network. It is hosted and edited by Rachel Freedman and Tara Morgan. Tara provides additional audio engineering, books show guests, and is our sponsor and donor coordinator. Rachel writes our scripts and e-newsletter, and manages the website and social media. Our theme music is Open Mind by Soundroll.

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