What if the best way to market your business wasn’t advertising at all—but giving back?

In this episode of Stay Paid, we sit down with Mike Kirtley of Kirtley Insurance and the AC Companies to learn how he built his brand through authenticity, relatability, and giving back. From buying livestock at county fairs, to sponsoring race cars, to creating Chamber of Commerce scholarships, Mike shows how the best marketing often looks like community involvement

👉 Learn about:

✅ The simple gratitude habit that reframes your day and builds real connections.

✅ Why marketing insurance (and other “reactive” industries) is so tough.

✅ How to build brand awareness in small towns.

✅ Why relatability matters.

✅ Sponsorships and the “halo effect” of giving back.

✅ Chamber of Commerce scholarships as a branding tool.

✅ Why authenticity (jeans and boots vs. a suit) builds trust.

✅ The daily habit of sending gratitude texts.

✅ Why you should merge your personal and professional life into one authentic self.

💻 JoinTheAC.com

🙋🏼‍♂️ Mike's Agency: KirtleyInsurance.com

📲 Follow Mike: https://www.instagram.com/themikekirtley

⁉️ Do YOU have a question you’d like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast.

Recruiting agents? You need a funnel, not just cold calls.

In this week’s Stay Paid Q&A, Luke and Josh answer live calls from agents and entrepreneurs across the country. From building recruiting funnels and creating the right scripts, to overcoming slumps with accountability and visualization, to leveraging TikTok leads with the right funnel—this episode is packed with strategies you can use today.

👉 You’ll learn:

✅ How to build a recruiting funnel that consistently attracts agents.

✅ Why proof and storytelling beat promises when pitching your brokerage.

✅ The cold calling scripts that open doors instead of closing them.

✅ How to overcome slumps with environment, accountability, and visualization.

✅ Why building and owning your list is the foundation of any business.

⁉️ Do YOU have a question you’d like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast

How do you stay focused when distractions pull you in every direction?

In this week’s Stay Paid Q&A, Luke, Josh, and Cody tackle real agents’ toughest questions about farming, focus, and follow-up. Discover why cookouts and partnerships work, why time blocking is critical, and why asking for referrals should never feel uncomfortable.

👉 You’ll learn:

✅ How to dominate your neighborhood with geographic farming.

✅ Why cookouts, events, and partnerships can boost local authority.

✅ How to time block, stay focused, and avoid shiny-object syndrome.

✅ The biggest pet peeves in client follow-up (and how to fix them).

✅ Why referrals and relationships always beat pure transactions.

⁉️ Do YOU have a question you’d like us to answer on air? Send us an email at Podcast@ReminderMedia.com or shoot us a DM on Instagram https://www.instagram.com/staypaidpodcast