The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads.

Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/
Follow Brandon Nutter on LinkedIn here: https://www.linkedin.com/in/brandonnutter/
Follow Ampd on LinkedIn here: https://www.linkedin.com/company/ampd-ads/
Follow Ampd online here: https://www.ampd.io/

This episode is sponsored by Ampd.

We ask Joshua & Brandon these questions:

1. What exactly does Ampd exist to do, and why did you and Brandon set off on this journey as co-founders?
2. Where do you see the media world most ripe for disruption? Where are the biggest "old problems" waiting for new solutions?
3. When you look at paid social today, what are some things brands’ competitors are doing that should honestly trigger a little FOMO for anyone not keeping up?
4. You’ve said discovery and commerce engines are fundamentally disconnected—how did we end up here, and why is that such a big problem for CPG brands?
5. Shopper Journey, and touch on a topic that I know energizes you. “Where to Buy” used to be the standard—why doesn’t it work anymore in a social-first, mobile-first world?
6. You talk about brands needing to “move at the speed of culture.” What breaks down when teams can’t optimize paid social in-flight?
7. How does a one-click shopper journey change conversion behavior compared to traditional paths to purchase?
8. Can you share the details of that creative split-test you ran for one of the world’s leading CPG portfolios?
9. You’ve built a Next Gen MMM specifically for offsite traffic to Amazon—why is that so important, and what did the beverage brand learn when Meta showed an 8x sales contribution in their ad console?
10. How do you address fair and equitable requirements without limiting growth or causing massive headaches for operators?
11. For CPG leaders who feel like paid social isn’t delivering retail results, what’s the first step they should take—and how can Ampd help?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.

This week’s topics:

• Grok market share
• Roku results
• Albertsons partners with Open AI
• KraftHeinz halts breakup

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.

The CPG Guys are joined in this episode by Justin Honaman, Head Worldwide Retail & Consumer Goods Go-To-Market at Amazon Web Services. Justin is also the host of the popular “Contendercast” podcast. This episode was recorded in San Diego, CA at the 2026 FMI Midwinter Executive Conference.

Follow Justin Honaman on LinkedIn at: https://www.linkedin.com/in/justinhonaman
Follow The Contendercast podcast at: https://podcasts.apple.com/us/podcast/contendercast-with-justin-honaman/id1253179825

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.