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Are you finding it hard to build a united sales culture as your cybersecurity startup scales? Struggling to keep urgency and momentum going in long, complex enterprise deals? Wondering how top teams navigate hiring, collaboration, and multi-threaded sales cycles, especially as new technologies and markets emerge? This episode of the Cybersecurity Go-To-Market Podcast delivers actionable insights to help sales and marketing leaders create stronger, more effective teams while driving revenue growth.

In this conversation we discuss:
👉 Building and maintaining a “one team” culture from early-stage startup to rapid scale
👉 Effective hiring and team formation for high-performance cybersecurity sales organizations
👉 How to create urgency, maintain momentum, and drive next steps, especially during drawn-out enterprise sales cycles

About our guest
Josh Kriss is an experienced cybersecurity sales leader, now helping shape go-to-market strategy and culture at Geordie, a fast-growing AI security startup. With a track record at Darktrace and hands-on experience scaling from founding team to rapid growth, Josh brings practical advice for building high-performing teams that sell complex technology into demanding enterprises.

Summary
If you’re looking for hands-on strategies to elevate your team’s culture, drive collaboration, and overcome sales inertia, this episode is for you. Learn how to hire for “one team” mindset, spot hidden deal blockers, and apply leadership lessons from fast-growing cybersecurity innovators. Listen now for powerful tips you can put into practice right away!

Connect & resources:

• Josh Kriss on LinkedIn
• Geordie website
• Book a meeting with Andrew Monaghan

A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

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Are you struggling to stand out in the crowded cybersecurity marketplace? Wondering how to build unique marketing or sales assets without a dedicated engineering team? Curious how other leaders are leveraging AI-driven “vibe coding” to create real value, not gimmicks? This episode is packed with proven, creative ways cybersecurity sales and marketing pros are innovating faster than ever.

In this conversation we discuss:
👉 How “vibe coding” tears down traditional barriers to building tools and experiences for buyers. No developer background required
👉 Real-world examples of internal and external tools that drive sales and engagement, from pricing calculators to viral, satirical content sites
👉 The practical steps, mindsets, and pitfalls for teams who want to experiment and win more attention in their market

About our guest:
Joseph Barringhaus is the VP of Marketing at Maze, a high-impact leader in the cybersecurity world. Known for his high-energy approach and relentless creativity, Joseph specializes in hands-on marketing innovation.

Summary:
Tune in as Joseph Barringhaus shares his team’s journey in bringing “vibe coding” from experiment to game-changing practice. Learn how to build powerful marketing and sales assets, get buy-in for creative risks, and inspire your organization to try new things. Listen now and spark your own ideas for RSA or your next big campaign!

Links:

• Connect with Joseph Barringhaus on LinkedIn
• Learn more about Maze
• Book a 30-minute strategy call with Andrew Monaghan

A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.

Send me a text (I will personally respond)

Are you struggling to build a channel sales program that actually produces meaningful revenue? Wondering why bigger isn't always better when choosing channel partners? Frustrated by the constant pressure to sign as many partners as possible, only to see limited results? This episode dives deep into the strategic and tactical mistakes cybersecurity startups make with channel go-to-market, and reveals how to build a scalable, effective partner ecosystem.

In this conversation we discuss:

• 👉 Why focusing on a few right-sized, ICP-aligned partners beats boiling the ocean with major national VARs
• 👉 How to design a lean, high-impact starter partner program, and the must-have elements for early success
• 👉 Common pitfalls: from partner economics to mindshare, and creative ways to drive mutual traction

About our guest:
This episode features Konnor Andersen, Vice President and Head of Global Go-To-Market at Acuvity, who has successfully built cybersecurity channel sales programs from scratch three times across network, email, identity, and AI security segments.

Summary:
Join Andrew Monaghan as he interviews Konnor Andersen to uncover actionable strategies for cybersecurity sales and marketing teams looking to accelerate their channel-driven growth. If you want practical advice, real-world examples, and creative tactics to boost your channel program, this episode is a must-listen!

Connect with our guest and resources:

• Konnor Andersen on LinkedIn
• Acuity (Company Website)
• Book time with Andrew Monaghan

A proven training program to get your new sales hires productive in just 4 weeks using your content and sales process, but without using your own headcount.

Support the show

Follow me on LinkedIn for regular posts about growing your cybersecurity startup

Want to grow your revenue faster? Check out my consulting and training

Need ideas about how to grow your pipeline? Sign up for my newsletter.