Today I interview Bella Rose Mortel, a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The Personality Hire, she’s passionate about making B2B content feel human, relevant, and genuinely fun.

In this interview, we discuss the critical importance for creators to "own their audience" through an email newsletter, as social media platforms can be unreliable due to algorithm changes or potential bans. Bella Rose highlights beehive's key differentiators from competitors like Substack, including its 0% cut on paid subscription revenue (only Stripe fees apply), a built-in ad network that offers sponsorship opportunities with no minimum subscriber count (even for those with as few as 100 subscribers), and a new fully integrated website builder. The discussion also covers beehiiv's tools designed to make content creation easier, such as AI writing assistance and various newsletter and website templates, emphasizing its role as an all-in-one platform to simplify growing and monetizing a content business. Bella Rose also shares insights from her dual perspective as a newsletter creator and social media strategist, explaining how newsletters foster a deeper connection with an intentional audience compared to the passive scrolling on social media, and offering practical advice on managing multiple social platforms.

Find Bella Rose:

LinkedIn: ⁠https://www.linkedin.com/in/bellarosemortel/⁠

Newsletter: The Personality Hire - ⁠https://bella-roses-newsletter.beehiiv.com/t/lifestyle⁠

Find beehiiv:

Web: ⁠https://www.beehiiv.com/⁠

Instagram: ⁠https://www.instagram.com/beehiiv/⁠

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Meta launches the ability to automatically have your Instagram and Facebook Reels translated and dubbed from English to Spanish (and vice versa!) but the AI will ensure your mouth matches the words. Also the Head of Instagram answers a question about how long Reels should be, the Buffer team shares some strategy and a new feature, the YouTube team is working on Effects for Shorts, and I do Wednesday Waffle.

Links:

Instagram: Reels from English to Spanish and Spanish to English using AI (Instagram)

Instagram: How Long Should a Reel Be? Adam Mosseri Explains (Instagram)

Buffer: How Often Should You Post on Instagram? (Instagram)

Buffer: New Feature - Bulk Upload from CSV (Instagram)

YouTube: Effect Maker, Improved Comment Moderation in Studio, and More (YouTube)

Wednesday Waffle:

Project Hail Mary - Andy Weir (Book) (Audiobook)

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Today we review the Head of Instagram's answers to questions like "Will bonuses for Reels be back?" and "Does putting no caption In a Reel affect it's reach?" and "If I quickly skip someone's Story, can they still see I saw it?", plus some Instagram feature suggestions.

Links:

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Follow Me on Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@danielhillmedia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠