Instagram announces that hashtags will be limited to 5 - but don't worry, they weren't helping you get reach anyway. TikTok has been sold! The CEO of TikTok, Shou Chew, sent a memo to employees, which thankfully we have access to. Also the YouTube team is hard at work, rolling out the YouTube Create app for iOS and Nano Banana AI features in YouTube.

Links:

TikTok: TikTok signs agreement to create new U.S. joint venture, memo says (CNBC)

TikTok: The CEO of Instagram on what TikTok does well (Instagram)

YouTube: This Week at YouTube - The Last Newsflash of 2025 (YouTube)

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Instagram announces their TV app is coming to Amazon Fire devices first, the Edits team has a bunch of updates, X (AKA Twitter) makes a separate desktop inbox that Threads needs to add ASAP, and the YouTube team adds images to the Shorts feed. Plus the YouTube team discusses strategic ways to use the new collabs feature and I do Wednesday Waffle.

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Links:

Instagram: Instagram for TV is coming! (Instagram)

Edits: Updates to the Edits app - Effects! (Instagram)

X / Twitter: Desktop Inbox (Chat.X.com)

YouTube: Images coming to Shorts Feed (YouTube Blog)

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Youtube: YouTube Studio features for creators w/ ‪@Andru‬ (YouTube)

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Today on the show, the Head of Instagram, Adam Mosseri, talks about what Creators should focus on in 2026, how to adjust your Instagram algorithm settings, how to Edit a Reel after posting it (hint: you can't!) and the future of the Edits app on the desktop.

Links:

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