A cold call on my personal mobile this week turned into a useful reminder.

The call wasn't malicious. The pitch wasn't terrible.

But within a minute it became clear we were in the same line of work.

In this short Inside Out episode, I unpack how cold calls and outreach can go wrong not because the execution is bad, but because the context is missing.

Marketing and sales are investments of time, money, and attention. When the who isn't clear, even good effort can quickly backfire.

This episode is a simple reminder to slow down just enough to do the homework, understand the context, and make sure your effort is aimed in the right direction.

In this Inside Out episode, I read a short parable often referred to as The Mexican Fisherman and the Banker and share a few reflections it brings up for me.

It's a simple story about ambition, success, and the idea of "someday." How easily we can postpone the very freedom we say we're chasing.

This episode isn't against ambition or rejecting growth. It's about pausing to ask a better question:

Are we building businesses and careers that support our lives, or are we deferring life in the name of building more?

Inside the episode, I reflect on:

• The difference between chasing freedom vs "living it" now

• Deferred happiness and "someday" thinking

• How easy it is to measure success externally

• Designing a life intentionally, not accidentally

If you've ever found yourself chasing the next milestone without stopping to ask why, this episode is an invitation to pause, and see what's already here.

How many times have you said you're trying to get fit, start a business, create content, or make a change?

The truth is, "trying" isn't effort. It's a delay tactic.

In this Inside Out solo episode, I unpack why the word trying keeps us stuck in limbo, how it lets us avoid real responsibility, and why a simple decision can change everything.

Inspired by the famous Yoda quote "There is no try" this episode is a reminder that progress doesn't come from motivation or perfection, but from commitment and action.

If you've been stuck negotiating with yourself, this is your nudge to decide, take the first small step, and move forward — starting today.