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Are your emails getting lost in crowded inboxes? After years of helping creators leverage their podcasts and YouTube channels to build thriving email lists, I've identified five common mistakes that can drastically hurt your open rates and connection with your audience.

The first mistake is launching email marketing without clear goals. You need to understand why you're building your list—whether for sponsorships, product launches, or community building. For me, consistent weekly emails serve as a vital touchpoint that fosters lasting relationships.

Another key area to focus on is your subject lines, which are often treated as an afterthought yet are crucial for engagement. I recommend generating multiple options for every email and even testing them with AI tools to find the one that will intrigue your audience the most.

Also, be cautious about over-relying on AI to craft your emails. While tools like ChatGPT can assist, outsourcing your voice can lead to generic messages. I've had success in creating authentic communication by starting with handwritten notes to maintain a personal touch.

Lastly, every email should include a clear call to action, guiding readers on what steps to take next. Simple engagement tactics, like encouraging replies, can foster deeper connections. Additionally, tracking your email performance is essential. By understanding your baseline metrics and experimenting with improvements, including consistent sending times, you’ll see a significant boost in your open rates. Ready to transform your email strategy? Grab our free PREP'M Method guide at krystalproffitt.com/prepm to get started.

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Send Krystal a Text Message.

Preparing a knockout conference presentation doesn't happen by accident. It's a deliberate process that most audiences never see—until now. Join me for an exclusive behind-the-scenes look at my preparation journey for Podcast Movement 2025, where I'll be speaking about tools to help creators avoid burnout.

Most speakers (myself included) are tempted to jump straight to the fun part—designing beautiful slides in Canva. But as I confess in this episode, that approach is like spending all day at a water park without packing essentials: you'll end up burned and unprepared. Instead, I'm sharing my methodical approach, from creating a detailed timeline to crafting transitions that elevate a good talk to a great one.

The secret to my most successful presentations? Two full weeks of daily practice—speaking the words aloud, not just mentally reviewing them. You'll learn how I'm identifying my weak spots (those tricky transitions between sections), using AI to help surface story opportunities, and ruthlessly editing to respect time limits without sacrificing impact. I even share my slightly embarrassing trick for practicing while walking around my neighborhood without looking completely crazy!

Whether you're preparing for your first webinar or your twentieth conference keynote, this transparent look at my process will help you work smarter, not harder. The difference between speakers who hold an audience captive and those who watch people check their phones isn't talent—it's preparation. Follow along as I transform my initial outline into a polished presentation, and discover how you can apply these same principles to your next speaking opportunity.

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

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Send Krystal a Text Message.

Feeling burned out with content creation? You're not alone. Many creators face exhaustion and frustration, often due to three key mistakes.

First, poor planning can overwhelm you. Implementing the PREP'M Method (Plan, Record, Edit, Publish, Market) allows successful creators to prioritize planning, which in turn gives them more freedom in their personal life outside of content creation.

Second, last-minute content creation turns joy into stress. The scramble to meet deadlines leads to burnout, making it hard to maintain a sustainable practice.

Lastly, inauthentic content—like adopting a persona or following trends that don’t resonate with you—can be draining. Authenticity is vital; create what excites you and evolve.

To combat burnout, focus on better content practices that bring enjoyment. If you're not having fun, that’s a major red flag. Subscribe for more strategies to build a sustainable and fulfilling creator journey!

Ready to stop starting projects and never finishing them? Get the proven system that creates consistent content without the chaos. Get the PREP'M Method Now

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)

Support the show