Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur.

I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs.

Let's dive into strategies to maximize profits in your business!

In this episode of The Profit Talk Show, host Susanne Mariga welcomes Asia Dore, brand strategist and business growth expert, to discuss how entrepreneurs can build brands that stand out in today's crowded marketplace. This conversation is especially valuable for business owners who want to create stronger visibility, attract ideal clients, and grow with intentional messaging.

Together, we explore Asia's five-step branding framework, the common mistakes entrepreneurs make when building a brand, and how to combine strategy with personality to create trust and recognition. Asia shares practical advice on clarifying your message, identifying your ideal audience, and choosing marketing methods that align with your strengths. This episode is packed with actionable insights for entrepreneurs ready to elevate their brand presence and profits.

What You'll Learn in This Episode:

✅ The Five-Step Branding Process – How to clearly define what your business does and communicate it effectively.

✅ Know Your Ideal Client – Why understanding your audience's motivations is essential for attracting the right customers.

✅ Differentiate Your Offers – How to position your products and services so buyers understand why you are different.

✅ Purpose Beyond Revenue – Why communicating the deeper impact of your work builds stronger brand loyalty.

✅ Branding Risks to Avoid – The dangers of being too rigid or having no strategy at all.

✅ Strategy + Personality – Why combining consistency with authenticity creates memorable brands.

✅ Market Visibility – How clarity, consistency, and choosing the right platforms help you stand out.

Memorable Quotes:

💡 "Clarity first: define the problem you solve, the solution you offer, and who you serve." – Asia Dore

💡 "Consistency second: repeat the message until the market recognizes you." – Asia Dore

💡 "The best brands combine strategy with personality." – Asia Dore

Resources & Links:

🔹 Asia Dore Website: https://asiadore.com

🔹 Free Masterclass: https://asiadore.com/masterclass

🔹 LinkedIn: https://www.linkedin.com/in/asiadore/

🔹 Facebook: https://www.facebook.com/asiadorebrandstrategist/

🔹 Join my FREE Facebook Group, The Profit First Masterclass, for additional exclusive trainings: https://profit-first-mastermind.mykajabi.com/profit-first

If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business.

Mariga Group's website: www.marigagroup.com

Contact us at: (713) 280-7975

DISCLAIMER:

The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur.

I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs.

Let's dive into strategies to maximize profits in your business!

In this episode of The Profit Talk Show, host Susanne Mariga welcomes Ash Patel, commercial real estate investor and operator, to discuss why 2026 may present one of the biggest buying opportunities in office real estate. This episode is tailored specifically for Profit First entrepreneurs exploring commercial real estate as a vehicle for wealth building and portfolio diversification.

Together, we explore why office properties—particularly outside major downtown cores—are deeply discounted and positioned for strategic acquisition. Ash shares practical underwriting strategies, how to evaluate deals conservatively, and how to properly vet syndicators and partners before investing. This conversation is packed with tactical insights for seven- and eight-figure entrepreneurs ready to step into commercial real estate with clarity and confidence.

What You'll Learn in This Episode:
✅ Office: The New Gold Rush – Why office properties are heavily discounted and how suburban office markets may present strong opportunities.
✅ Cash Flow First Investing – Why every deal must cash flow on day one before moving forward.
✅ Conservative Underwriting – Modeling 18-month lease-ups, vacancy assumptions, taxes, insurance, maintenance, and capital expenditures.
✅ Napkin Math Screening – How simple two-column underwriting quickly eliminates weak deals.
✅ Lease Review Discipline – Why reading every lease word-for-word matters, including out clauses and guarantees.
✅ Vetting Syndicators & Operators – Key due diligence questions, including operator capital invested, prior investor references, and background checks.
✅ Mindset & Scaling – Why mindset drives investor success and how raising capital strategically accelerates growth.

Memorable Quotes:
💡 "If the numbers don't work on a napkin, move on to the next deal." – Ash Patel
💡 "Cash flow on day one is non-negotiable." – Ash Patel
💡 "Mindset accounts for the majority of success in commercial real estate investing." – Ash Patel

Resources & Links:
🔹 Ash Patel's two-column underwriting spreadsheet is available upon request.
🔹 Interested investors can request reference lists and conduct due diligence before investing.
🔹 Join my FREE Facebook Group, The Profit First Masterclass, for additional exclusive trainings: https://profit-first-mastermind.mykajabi.com/profit-first

If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business.

Mariga Group's website: www.marigagroup.com
Contact us at: (713) 280-7975

DISCLAIMER:
The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur.
I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs.
Let's dive into strategies to maximize profits in your business!

In this episode of The Profit Talk Show, host Susanne Mariga welcomes Rachel McMichael, a growth strategist specializing in scaling online businesses through refined messaging, consistent traffic, and authentic collaborations. Rachel helps entrepreneurs break through growth barriers, improve conversion, and build sustainable marketing systems that earn trust and deliver measurable results.

Together, we tackle a critical topic—how to refine your offer presentation, generate consistent traffic, and implement data-driven strategies to scale profitably. This conversation is packed with actionable advice for founders seeking authentic growth and marketing accountability.

What You'll Learn in This Episode:
✅ Growth Barriers – How offer presentation ("wrapping paper") and attracting enough traffic ("eyeballs") impact scaling.
✅ Market Sophistication – Why authentic messaging is essential to regain customer trust in today's skeptical marketplace.
✅ Buyer Behavior Insights – Customers need to hear an offer 20–40 times and expect 7–10 follow-ups before purchasing.
✅ Traffic and Lead Generation – Key channels include paid ads, organic social media, SEO, and strategic collaborations.
✅ Collaboration Strategy – Focus on serving mutual audiences generously to build trust, authority, and long-term partnerships.
✅ Accountability in Marketing – Founders must understand metrics, own results, and supervise marketing execution for effectiveness.

Memorable Quotes:
💡 "The key to scaling isn't perfect messaging—it's consistent exposure and refined offer presentation." – Rachel McMichael
💡 "Generosity and stewardship in collaborations always return value multiple times over." – Rachel McMichael
💡 "Founders who take personal ownership of marketing results drive sustainable business growth." – Rachel McMichael

Resources & Links:
🔹 Connect with Rachel McMichael: Instagram @RachelRmcmichael
🔹 Listen to the Business with Impact podcast for growth strategies and entrepreneurial insights.
🔹 Join the free Profit First Masterclass via the private Facebook group hosted by Suzanne Moriga.
🔹 Visit my FREE Facebook Group, The Profit First Masterclass, for additional trainings: https://profit-first-mastermind.mykajabi.com/profit-first

If you're excited about what's next for your business and upcoming episodes, please head to our iTunes page and give us a review! Your support helps me bring in other amazing expert interviews to share their best tips on how to powerfully grow your business.

Mariga Group's website: www.marigagroup.com | Contact us at: (713) 280-7975

DISCLAIMER:
The information contained within these videos is provided for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.