Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help
you maximize profits in your business while scaling and creating the lifestyle that you want
as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a
Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8 figure
entrepreneurs. Let's dive into strategies to maximize profits in your business!
In this episode of The Profit Talk Show, host Susanne Mariga welcomes Diane Strand,
founder of JDS Productions and JDS Studio Live. Diane is a producer, entrepreneur, and
creative visionary who helps established businesses leverage video and the arts to
increase market share, elevate brand visibility, and scale with confidence.
Together, we dive into how seven, eight, and nine figure businesses can strategically use
video for marketing, internal communications, and brand authority. Diane shares her four
pillar framework for authority growth and breaks down how business owners can
overcome fear, clarify their message, and build the right team to execute high impact video
content.
This conversation is filled with practical strategies for leaders who want to move beyond
basic talking head videos and use storytelling, creativity, and structured planning to stand
out in competitive markets.
What You'll Learn in This Episode:
Using Video to Increase Market Share – How established businesses can leverage
video to strengthen brand visibility and client trust.
Overcoming Fear of Being on Camera – Practical ways to build confidence, focus on
impact over perfection, and stay consistent.
The Four Pillars of Authority Growth – Aligning passion and purpose, positioning for
authority, promoting with purpose, and building a profitable plan.
Building the Right Video Team – When to DIY, when to hire VAs, and when to invest in
professional production support.
Leveraging AI and Strategy – How tools like ChatGPT, clear scripting, and structured
messaging can elevate your content quality and consistency.
Memorable Quotes:

"Visibility creates opportunity. When people see you consistently, they begin to trust
you." – Diane Strand
"Clarity in your message is what transforms video from content into connection." –
Susanne Mariga
"Creativity is not optional in business leadership. It is a competitive advantage." –
Diane Strand
Resources & Links:
Connect with Diane Strand: https://jdsstudiolive.com
Learn More About JDS Productions and Creative Leadership Training:
https://jdsstudiolive.com
Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional
exclusive trainings to members of the community.
https://www.facebook.com/groups/ProfitFirstMasterClass/
If you're excited about what's next for your business and upcoming episodes, please head
to our itunes page and give us a review! Your support will help me to bring in other amazing
expert interviews to share their best tips on how to powerfully grow in your business!
Mariga CPA PLLC's website is www.susannemariga.com
We can be contacted at (713) 280 7975.
DISCLAIMER: The information contained within these videos is provided for informational
purposes only and does not constitute an accountant client relationship. While we use
reasonable efforts to furnish accurate and up to date information, we assume no liability or
responsibility for any errors, omissions, or regulatory updates in the content of this video.
Any U.S. federal tax advice contained within is not intended to be used for the purpose of
avoiding penalties under U.S. federal tax law.

Welcome to The Profit Talk! In this show, we're going to help you explore strategies to help you maximize profits in your business while scaling and creating the lifestyle that you want as an entrepreneur. I am your host, Susanne Mariga! I'm a CPA, a Fractional CFO, and a Certified Profit First Professional Mastery Level providing tax strategies to 7 and 8-figure entrepreneurs. Let's dive into strategies to maximize profits in your business!

In today's solo episode, Susanne Mariga challenges a long-standing myth in entrepreneurship: that kindness is weakness. In reality, kindness—when paired with boundaries and clarity—is one of the most powerful tools a business owner can use to build a thriving, sustainable company.

Susanne dives deep into how kindness shows up in your client retention, team leadership, and brand reputation—and how lack of kindness can cost you dearly. She shares real-world case studies, including how one boutique dental practice used empathy and personal connection to not just survive, but thrive during the pandemic.

If you're ready to learn how to lead with both grace and grit, this episode is your playbook.

📝 What You'll Learn in This Episode:

• Why kindness is not a soft skill—it's a power strategy
• The ROI of kindness in client retention, referrals, and employee loyalty
• How entrepreneurs often go wrong with kindness (and what to do instead)
• How to lead with empathy without sacrificing profit or power
• Practical ways to build a culture of strength and compassion in your business

📌 Key Takeaways:

• People buy from businesses that make them feel something—kindness builds trust.
• Kindness with boundaries creates clarity, not confusion.
• Leading with fear may produce short-term results, but long-term success is built on respect and connection.
• You don't have to choose between being kind and being profitable—you can (and should) be both.

Visit my FREE Facebook Group, The Profit First Masterclass, where I'll be sharing additional exclusive trainings to members of the community.

If you're excited about what's next for your business and upcoming episodes, please head to our itunes page and give us a review! Your support will help me to bring in other amazing expert interviews to share their best tips on how to powerfully grow in your business!

DISCLAIMER: The information contained within these videos is provided for informational purposes only and does not constitute, an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions, or regulatory updates in the content of this video. Any U.S. federal tax advice contained within is not intended to be used for the purpose of avoiding penalties under U.S. federal tax law.