Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence?

In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap.

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Most businesses struggle to explain what they do in a way that actually gets people interested. You tweak your website copy, add more content, and keep pitching your product, but the reaction is lukewarm at best. Why? Because you're missing the most critical part of a messaging strategy, what Donald Miller calls the "5 front steps." Think of your brand as a house. Without these front steps, you're essentially asking customers to leap onto your front porch with no ladder in sight. It's a recipe for lost sales. So how do you fix this messaging gap?

In this episode, Donald Miller and Kyle Reed walk through the 5 essential soundbites every business must use to spark curiosity and drive growth. You'll learn how to position your brand as the guide, write words that people actually remember, and create marketing that doesn't just get seen, it gets repeated. Tune in to learn the exact messaging framework that top brands are using right now to grow at lightning speed.

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!