Travel Marketing - Brand, SEO & AI
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Travel Marketing - Brand, SEO & AI
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Sobre este título
In a world drowning in ads, why do we still rush to book with the brands that feel like old friends and how can travel marketers build that magic?
In this episode, I am joined by panellists Claire, Will, and James, plus special guests Jasman Ahmad (Strategy Director, Accord Marketing) and Andy Headington (CEO & Founder, Adido). We unpack what really sucks us in as consumers, the power of long-term brand consistency, the pitfalls of short-termism, and why AI won’t replace bold, human-centred marketing anytime soon.
What You’ll Learn
- Generational Pull: How Lego keeps reinventing itself across ages and the travel brands that could learn from its franchise magic.
- Consistency Over Chaos: Why sticking to your brand voice for 3–5 years beats chasing trends, and how Accor builds emotional connections beyond the logo.
- Investor vs Vision Tension: The real struggle between quick wins for shareholders and the patient craft of unforgettable marketing.
This episode is a masterclass in cutting through the noise: great marketing isn’t louder ads - it’s smarter stories that make travellers choose you again and again.
Travel Market Life is one of FeedSpot's top Hospitality Podcasts and is produced by Urban Podcasts.