Today we have another episode of Better Done Than Perfect. Listen in as we talk to Asia Orangio, founder and CEO of DemandMaven. You'll learn about the five growth levers you can pull, why you might be doing OKRs wrong, how to know which marketing programs to double down on, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• DemandMaven
• In Demand Episode 26: What is the SaaS Black Hole?
• Managing SaaS Growth with Asia Orangio
• Userlist’s email examples posts
• SignWell – example of a good SEO program
• Amplitude, Google Analytics 4, SegMetrics – marketing attribution tools
• Metabase – business intelligence tool
• Dovetail, Cognism, Balsamiq, Drift – good marketing program examples
• MagicLibrary – ideas for ads
• ProfitWell’s hot sauce campaign
• Follow Asia on Bluesky and LinkedIn
• The Work by DemandMaven on Substack

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

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How can tokens help your design and development teams become more efficient? Our guest today is Jan Six, staff product designer at GitHub and co-creator of Tokens Studio. You’ll learn how design components and tokens correlate on a technical level, why adoption is the biggest challenge in design systems, how you can get started with creating your own systems, and more.

Podcast feed: subscribe to https://feeds.simplecast.com/4MvgQ73R in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Podcasts.

• Tokens Studio
• Naming Tokens in Design Systems – an article by Nathan Curtis
• The Many Faces of Themeable Design Systems – an article by Brad Frost
• Primer – GitHub’s design system
• Visit Jan’s website
• Follow Jan on Bluesky

This episode is brought to you by Wix Studio — the new web platform for agencies and enterprises. The magic of Wix Studio is its advanced design capabilities which makes website creation efficient and intuitive. Here are a few things you can do:

• Work in sync with your team on one canvas
• Reuse templates, widgets and sections across sites
• Create a client kit for seamless handovers
• And leverage best-in-class SEO defaults across all your Wix sites

Step into Wix Studio to see more at wix.com/studio

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.

Today we have another episode of Better Done Than Perfect. Listen in as we talk to Connor Joyce, senior user researcher at Microsoft and author of Bridging Intention to Impact. You'll learn why you need to ask if your product is really working, the five success metrics for products, some approaches to collecting behavioral data, and more.

Please head over to the episode page for the detailed recap and key takeaways.

• Bridging Intention to Impact
• Desired Outcome Labs
• Follow Connor on LinkedIn

Thanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.

This show is brought to you by Userlist — an email automation platform for SaaS companies. Onboard, engage, and nurture your customers, as well as marketing leads. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

Interested in sponsoring an episode? Learn more here.

Reviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here’s how.