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Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

In this episode, Liam and I follow up on our efforts to start myAgeTechlab, a family side hustle introducing technology solutions to people who want to age in place in their own homes.

We have a check-in to review where we are with the business, what we've learned so far, and what to do next. Liam shares what it was like demonstrating a fall detection watch to older adults at our first Lab Experience, and how the insights he learned can be used to move our value creation journey forward.

Join us!

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

According to my guest Keren Etkin - founder, author, podcast host, known as The Gerontechnologist - never have so many people reached old age in good health in the history of the world. This is driving business opportunity in a vast ecosystem learning to embrace what it means to grow old. Ready to explore this wide frontier for value creation?

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

AgeTech leader Keren Etkin, The Gerontechnologist, invites you to learn and grow in this information packed webinar:

- The most significant age tech developments and deals of 2024
- How global events shaped the longevity economy
- Key market trends and emerging opportunities
- Technologies to watch in 2025
- Predictions for the age tech ecosystem
- Q&A session

Who should attend?
- Startup founders and aspiring entrepreneurs
- Investors and VCs
- Elder care professionals
- Tech professionals
- Anyone interested in the intersection of tech and aging

Register now at https://thegerontechnologist.com/

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

This is our fifth episode in a series about establishing myAgeTechlab.com, a family side hustle bringing AgeTech to people who want to age in place in their own homes.

This time, Liam and I share how we intend to attract suppliers and customers to our AgeTech lab experience. We outline our value proposition for both supply and demand, and wonder where were the uncles this episode?

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

Produced by my teenage son and co-founder Liam, this is the fourth episode in our series about establishing myAgeTechlab.com, a family side hustle bringing AgeTech to people who want to age in place in their own homes.

Join Liam, my brothers and me as we explore what our hands-on lab experience will be like for customers, how we collect early feedback crucial for any startup, and how we turn our two-sided business model into a profitable venture.

Put on your lab coats and listen in!

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

In our third episode about starting myAgeTechlab.com, produced by my teenage son and co-founder Liam, we delve into how we expect to find product and market fit. Not easy in a new and fragmented business like AgeTech! What do customers really want? Why should suppliers care about us? Can we generate cash flow?

Join us!

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

In this episode, we continue our series about starting the family side hustle, myAgeTechlab.com, and focus on the business model for our Lab Experience. We envision a constant balancing between supplier portfolio and customer needs and foresee an evolving business model with lots of potential upsides and downsides. Where will all these variables lead us?

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.

Send us a text

Upside/Downside is a podcast about value creation and the strategies finance and business leaders can use to grow profits and cash flow. I'm your host, Matt Cooley.

In the next several episodes, we share the challenges of starting a family side hustle, myAgeTechlab.com, helping people live in their own homes longer through the use of age technology, or AgeTech for short.

Driven by our own family experiences caring for loved ones as they age, can my teenage son, brothers and I apply sound principles of value creation to build a business that helps people while also turning a profit?

In this episode, we share our inspiration, skills we expect to learn, challenges ahead, and what to remember when the naysayers come knocking.

Dial in and join us here on Upside/Downside!

Thank you for listening and please tell your friends about Upside/Downside - a podcast about value creation.

If your organization needs customized assistance, I may be able to help. All revenues after taxes earned from consulting engagements are donated to registered charities working on challenges in the United States. See my host page for more details.