Across industries, transformation remains a constant ambition. Yet for CFOs, the hidden force that shapes its success is how organisations unlock value at speed and scale. At a recent India CFO Forum session in Bangalore, Dr Raghav Narsalay, Partner at PwC India and Head of the company’s Research & Insights Hub, unpacked how PwC’s 'Value in Motion' framework can equip Finance leaders to expand beyond their core intelligently.

With his deep experience advising global companies on competitiveness and growth strategy, Dr Narsalay offered a practical perspective that aligns India’s evolving economic context with a CFO’s imperative to steer growth, manage risk and reshape their organisations for the future. The attached podcast summarises these discussions, but in brief:

• Value is shifting from static, industry-specific siloes to dynamic, human-centric domains shaped by AI, ecosystems and geopolitical shifts.
• PwC’s ‘Value in Motion’ framework helps CFOs identify where to play next across 9 key domains.
• Intelligent diversification demands orchestration of external ecosystems, new capital discipline and trust management.
• CFOs must reframe core competence, define the job to be done, bridge capability gaps and audit technology to avoid hidden costs.
• A deliberate approach to entry, execution and exit strengthens ecosystem trust and long-term advantage.
• The CFO’s role is evolving: from cost gatekeeper to architect of intelligent capital and resilient partnerships.
• Unrelated diversification is becoming mainstream across Indian firms, not just conglomerates, driven by technology convergence and valuation pressures.