Building trust in brand content is harder than it seems, especially in a world full of quick fixes and AI-driven solutions.

In this episode of Straight to Voicemail, Amanda Smith speaks with Erika Childers, Director of Content and Brand at Qualytics. With years of experience in B2B content marketing, Erika shares why trust is built in the details: through authenticity, consistency, and the human touch in every piece of content. She also discusses how brands often miss the mark when they prioritize scale over connection.

You’ll learn:

• Why scaling content can actually break trust
• How authenticity and consistency build lasting connections
• The role of human oversight in AI-driven content

Jump into the conversation:
(00:00) Why we wanted to hear from Erika
(00:10) Meet Erika Childers and the importance of trust in content
(01:00) How scaling content can hurt trust
(01:40) Why authenticity matters more than ever
(02:10) The role of humans in content creation
(02:40) Building trust through consistent messaging
(03:20) Why people-first content wins every time
(03:50) Erika’s insights from her experience at Qualytics

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.