In this episode of Straight to Voicemail, Rachel Elsts Downey connects with David Nour, CEO of Avnir, to discuss the reality behind AI’s promise: it’s only as smart as the data you feed it.

He warns CMOs that “Garbage in, garbage stays.” AI can’t clean up bad data, and most B2B orgs are swimming in it. He shares how Avnir unlocks real relationship intelligence by enriching the data that actually matters. Forget automation overload. It’s time to focus on depth, not volume.

You’ll learn:

• Why AI needs relationship context, not just clean data
• How to calculate the value of your existing network
• The danger of chasing new logos at the expense of deeper relationships

Jump into the conversation:

(00:00) Why Rachel wanted to talk to David

(00:41) The 3 truths about AI no one is talking about

(00:47) Why clean data is the real enabler of AI

(01:21) How Avnir scores relationships to quantify trust

(02:26) The myth of more and why chasing quantity hurts strategy

(03:18) A $10M missed opportunity rooted in hidden relationships

(04:08) Final thoughts and where to learn more

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.