Creating content is no longer the hardest part of marketing. The real challenge today is cutting through the noise. Audiences are overwhelmed, and traditional channels are losing their power. As new "invisible channels" emerge, the modern CMO must find ways to stay visible in a crowded, fast-moving space.

In this episode of Straight to Voicemail, Amanda Smith sits down with Stefania Casciari Carter, CMO at Precis, to discuss how AI is changing what marketers need to focus on. Stefania shares her insights on why distribution is now the top challenge for B2B CMOs and how brands can use AI to streamline efforts while keeping creativity and originality at the forefront.

You’ll learn:

• How to navigate the emerging “invisible channels” in marketing
• Why distribution should be your focus, not just content creation
• How AI can support, but not replace, the human element in marketing

Jump into the conversation:
Jump into the conversation:
(00:00) Why we wanted to hear from Stefania
(01:30) Why distribution has become the CMO’s biggest test
(01:58) The rise of "invisible channels" and new marketing spaces
(02:42) How AI is changing content creation and marketing teams
(03:24) Balancing technology and human creativity in marketing
(04:30) Stefania’s approach to empowering marketing teams for the future

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.