The market is crowded with CEOs regurgitating safe opinions. Following this path is an easy ticket to generating content, but what use is your strategy if you just blend in with the noise? Success is about building trust by standing out as an original expert. 'Market eminence', the combination of visibility, credibility, and brand preference, helps leaders earn trust and rise above the noise.

In this episode of Straight to Voicemail, Rachel Elsts Downey sits down with David Newman, Founder of Do It! Marketing, to discuss how leaders can position themselves as market experts and build strong personal brands. David, a mentor and author of Do It! Selling, shares how CEOs can embrace bold thinking, challenge industry norms, and earn the trust that fuels business growth.

You’ll learn:

• How to create content that elevates your market eminence
• Why CEOs should stop sharing "how-to" content and start sharing "how to think"
• The importance of being a myth-buster in your industry

Jump into the conversation:
(00:00) Why we wanted to hear from David
(01:14) The difference between fitting in and standing out
(03:05) Why “how to think” content matters more than “how to do”
(04:32) Building credibility through bold, contrarian thinking
(06:12) The importance of preparing your audience for what's next
(07:43) How market eminence drives business success

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.