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What’s the one phrase your listeners instantly associate with you? If you’re drawing a blank, this episode is your reminder of just how powerful a podcast tagline can be. A memorable tagline isn’t just a cute sign-off—it’s the anchor that turns casual listeners into loyal fans.

After hundreds of episodes, I’ve learned that your sign-off can carry real meaning. I’m sharing examples from our community—like Cathy’s heartfelt “Remember, you are not alone,” Reme’s validating “Your story is relevant and worth telling,” and Mike and Mario’s bold “The dopest show in the galaxy.” Each tagline serves a different purpose but helps their podcast stand out and connect.

In this episode, I’ll walk you through three simple exercises to develop your own tagline: finishing the sentence “I want my listeners to remember…,” clarifying your brand promise, and anchoring everything in the feeling you want to leave behind. Your perfect tagline might already be in your natural voice—you just haven’t named it yet.

Plus, having a consistent way to wrap up your episodes makes closing them easier and more impactful. Join us inside Podcasters Connect to share your tagline or get feedback from other creators: krystalproffitt.com/join. Let’s help you craft the phrase your audience will never forget.

Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)