Resultado Editorial "Brilliance Audio" em Negócios e Carreiras

The Zappos Experience takes you through - and beyond - the playful, offbeat company culture Zappos has become famous for. Michelli reveals what occurs behind the scenes at Zappos, showing how employees at all levels operate on a day-to-day basis while providing the "big picture" leadership methods that have earned the company $1 billion in annual gross sales during the last ten years - with almost no advertising. Michelli breaks the approach down into five key elements.

Down and Dirty Pictures chronicles the rise of independent filmmakers and of the twin engines - the Sundance Film Festival and Miramax Films - that have powered them. Peter Biskind profiles the people who took the independent movement from obscurity to the Oscars, most notably Sundance founder Robert Redford and Harvey Weinstein, who with his brother, Bob, made Miramax an indie powerhouse.

Brian Cruver first entered the Enron's office complex, in March 2001. He was an eager MBA ready to cash in as a new hire with one of America's most highly valued companies. But, from his first day - when his new boss warned him, "there was a mix-up in the hiring process," but that it was "no big deal...just think of it like you're adopted" - to his last, when he and his colleagues were given thirty minutes to leave the building, Cruver found himself enmeshed in a business cult that each day grew only more bizarre.

There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are and more to do with how healthy they are.

It's time to stop putting yourself at the bottom of every to-do list and start taking care of yourself first. It's time to leave Superwoman in the movies, where she belongs, and say hello to being a super woman - the best, most productive version of the hero you already are.

Overcoming Fake Talk explains why we often fail at our most important communications and offers proven advice for turning challenging confrontations into rewarding exchanges that foster collaboration, improve performance, and achieve results. You'll develop an understanding of the skills for holding a REAL conversation, including both the "said" and the "unsaid" elements present in any conversation; discover the framework for preparing and holding difficult yet meaningful conversations; and learn to no longer avoid the tough conversations they need to have.

Women are steadily showing up in powerful positions, and better communication and public speaking give women the ability to develop their full potential, seize every opportunity, and realize their aspirations. Whether pitching for new business, delivering a talk at a conference, raising money for a non-profit, or communicating one-on-one with coworkers, women can become effective, powerful communicators when they learn to speak with authenticity and confidence.

Companies spend millions of dollars every year trying to court consumers. They invest in flashy advertising, celebrity endorsements, loyalty programs, websites ... you name it. And they spend millions more trying to build their businesses through elaborate "relationship management" software. The result? Most marketers still aren't emotionally connecting with consumers. Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer.

When it comes to negotiation, there is an ugly double standard. As women, if we make concessions to further a deal, we're viewed as weak. But if we play hardball, we can be seen as overly aggressive - and the strategy backfires. No wonder most women hate negotiating.

One of the nation's leading psychologists asks why today's corporate leaders desire but reject creative solutions - and finds some surprising conclusions.

In The Smartest Places on Earth, van Agtmael and Bakker present a truly hopeful and inspiring investigation into the emerging sources of a new era of competitiveness for America and Europe that are coming from unlikely places - those cities and areas once known as "rustbelts" that have, from an economic perspective, been written off.

In The Leap, bestselling author Ulrich Boser shows how the emerging research on trust can improve our lives, rebuild our economy, and strengthen society. As part of this engaging and deeply reported narrative, Boser visits a radio soap opera in Rwanda that aims to restore the country’s broken trust, profiles the man who brought honesty to one of the most corrupt cities in Latin America, and explains how a college dropout managed to con his way into American high society.

In Rules to Break and Laws to Follow, marketing gurus Don Peppers and Martha Rogers challenge you to break the rules and propose a whole new way of thinking about how to create real shareholder value in today's competitive environment, operating with today's technologies.

What’s your story? It’s a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn’t changed. We communicate most effectively through our personal stories - and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business.

Breaking Through "Bitch" takes an innovative, sometimes controversial approach, using stories from executives at the highest corporate levels to show how women can hone their innate skills, rise to the top, and be effective, outstanding leaders. It addresses head-on why women cannot and should not "act like men."

What's the quickest way to ruin a friendship? Can bosses actually learn something from marriages? Are very close friendships in the workplace such a bad thing? These are just a few of the questions that #1 New York Times bestselling author Tom Rath asked when he embarked on a massive study of friendships.

Featuring instructional case studies from companies including Panasonic, Hilton, Merck, and Honeywell, this evidence-based book provides listeners with a proven methodology for driving success before, during, and after every sale. Embracing the entire customer life cycle, Beyond the Sales Process reveals twelve essential strategies including: Study your customer. Give them compelling reasons to engage. Build a vision for them of their own success....

Customer loyalty is essential to the long term financial success of your business, but with more choice then ever before, customers today have high expectations of the products and services they use. To continue to meet - and even to exceed - these high expectations, you need a top notch customer services system in place, and Customer Care Excellence will enable you to achieve just that.

In today's fast-moving Information Age, traditional business-planning tools are rapidly becoming obsolete. Yet the competitive, ever-changing marketplace demands that executives move quickly or risk becoming relics. Here's how the world's top executives use chess tactics to thrive in the face of incalculable complexities and unexpected change.

Fast Forward, by two women leaders with experience and access throughout corporate America and around the world, takes the next step. Through interviews with a network of over fifty trailblazing women, it shows women how to accelerate their growing economic power and combine it with purpose to create success and meaning in their lives while building a better world.