Resultado Editorial "Brilliance Audio" em Negócios e Carreiras

Twenty years before the publication of his magnum opus Think and Grow Rich, Napoleon Hill was an instructor, philosopher, and writer at the George Washington Institute in Chicago, where he taught courses in advertising and sales. These rare, never-before-seen lectures were thought to be lost to history. Until now. Given exclusive access to the archives of the Napoleon Hill Foundation, Jeffrey Gitomer has unearthed Hill’s original course notes containing the fundamental beliefs in hard work and personal development that established Hill as a global leader of success and positive attitude.

No one likes to diet, but this book will encourage and inspire listeners with its positive, practical, and purposeful stories of dieting and fitness. You'll find hope, help, and hints on getting fit and staying healthy in these stories from those who have been there, done that, and maintained it. Stories about wake-up calls and realizations, moving more and eating better, self-esteem and support, will motivate any listener looking to start fresh or needing a boost.

The world of leadership has changed dramatically since 100 Ways to Motivate Others was written, and now Chandler and Richardson have revised and refreshed their organizational classic to meet the times. They have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals - and those aspiring to reach their level.

VICTORIOUS in the War of American Independence, Alexander Hamilton and the founding fathers built the first successful democratic government. They'll forever go down in history as having changed the rules of leadership and redefined what it means to ignite change in people.

Red teaming. It is a practice as old as the Devil's Advocate, the 11th-century Vatican official charged with discrediting candidates for sainthood. Today, red teams - comprised primarily of fearless skeptics and those assuming the role of saboteurs who seek to better understand the interests, intentions, and capabilities of institutions or potential competitors - are used widely in both the public and private sector.

Are your employees feeling exhausted, cynical, or just tuned-out? Do they frequently check their phones in meetings, and seem especially uninterested to hear about the next important organizational change? Ill too often or for too long? These are some of the classic warning signs of disengagement. In a perfect world, work should do so much for us. It should lend us purpose and a sense of meaning, offer us structure and stability. But invariably, something goes wrong - many employees have to pull themselves over the fence each day at a job that is burning them out.

In Cowgirl Power, advertising CEO and cowgirl Gay Gaddis shares insights and examples for women to lead like fearless, risk-taking cowgirls: enhance and exude confidence, developing personal power on all fronts. As the owner of one of the largest female-owned independent agencies in the U.S. and former chairman of C200, one of the country’s top women’s business organizations, Gay Gaddis knows a thing or two about empowerment. Gay’s secrets of success have roots in the spirited strength of real cowgirls who were fearless risk-takers in everything they did.

For decades, alarms have sounded about declining engagement. Yet companies continue to struggle with toxic cultures, and the low productivity and unhappiness that go with them. Why is "culture" so difficult to improve? What makes so many good employees check out? Neuroscientist Paul Zak shows that innate brain functions hold the answers. It all boils down to trust. When someone shows you trust, a feel-good jolt of oxytocin surges through your brain and triggers you to reciprocate.

As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas.

The key to success, salespeople are constantly told, is to follow specific steps and techniques. Just heed the advice of this guru or that speaker, and you'll be the best! Well, that approach just doesn't work for most salespeople. And it probably doesn't work for you either. The most successful reps, Gallup has determined from decades of research, understand their innate talents and strengths and use them to sell more effectively.

With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism - spanning a spectrum from laissez-faire to authoritarian - shapes the market economies of all the wealthiest and fastest-growing nations. The trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Technology has revolutionized the business sector. Whether you're an entrepreneur, employee, CEO, or executive, you're likely feeling the effects of less humanity and more technology. Our minds are distracted, our attention spans are shortened, we want everything on demand, in boxes are never empty, our energy is frequently negative, we're addicted to social media, and we're sleep deprived. This cannot be the new normal. Breath is the antidote! Breathe to Succeed shares the transformative power of breath in business.

For the past few years, mindfulness has begun to transform the American workplace. Many of our largest companies, such as General Mills, Ford, Target, and Google, have built extensive programs to foster mindful practices among their workers. Mindful Work is the first audiobook to explain how all sorts of businesses and any kind of worker can benefit from meditation, yoga, and other mindful techniques.

Anyone can go online and buy a pair of pants - but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors.

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut rivals, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for more than a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

Whether you're in the trenches or the boardroom, you're going to encounter demanding, dissatisfied, and disagreeable customers. Are your people (and you) prepared to deal with them? Ignore a valid complaint and you could be the next viral sensation for all the wrong reasons. But give in to every demand and you may be consumed with the often petty complaints of your worst customers and wind up pandering to them with freebies, discounts, and special attention.

What do shale gas, Elon Musk’s Tesla, and the global apparel chain Zara share in common? In Resource Revolution, management experts Stefan Heck and Matt Rogers describe how each in its own way exemplifies a resource revolution - a use of natural resources so effective it defies conventional wisdom and enables breakthrough performance where others see only limits and shortcomings.

> Left Brain, Right Stuff takes up where other books about decision making leave off. For many routine choices, from shopping to investing, we can make good decisions simply by avoiding common errors, such as searching only for confirming information or avoiding the hindsight bias. But as Phil Rosenzweig shows, for many of the most important, more complex situations we face — in business, sports, politics, and more — a different way of thinking is required.

The name Drucker is synonymous with management. His many works stand as classics in management literature. Today, more than ever, Peter Drucker is being looked to and listened to by business leaders and economic scholars grappling with the challenge of change. This major work brings together his stimulating and enlightening views on the new world order for business and on management imperatives for the future.